Support for exports

VCN – Vietnamese enterprises have not yet focused on goods packaging to attract customers, said a firm’s representative.
Agro-forestry-fishery exports on track to surpass yearly target Agro-forestry-fishery exports on track to surpass yearly target
Textiles and garments face many challenges in major import markets Textiles and garments face many challenges in major import markets
Customs collected VND226,588 billion in the first half of 2022 Customs collected VND226,588 billion in the first half of 2022
Support for exports
Illustrative photo.

The representative provided examples that some enterprises only sent samples that are only packed in a black plastic bag. Therefore, foreign partners did not know about the products, which is unprofessional and does not attract partners.

This issue is one of examples on building trademark and packaging design, and export specifications for Vietnamese businesses. According to experts, packaging in the world has been used according to certain standards, but many businesses do not have in-depth knowledge about this matter, so it is difficult to attract enterprises.

However, in the context of changing market demand and increasingly demanding consumer tastes, a seemingly small problem will have a big impact. For example, Vietnamese stork bran bags exported to Japan are very popular with Japanese people. These bags are perceived by the Japanese as "unique" than expensive brands.

The novelty and uniqueness in developing trade mark will enhance the efficiency of foreign market domination for businesses. Therefore, the support and cooperation of the competent authorities is necessary for businesses to increase the understanding and professionalise.

The companionship of export-related businesses should develop into an ecosystem to mutually support each other.

Domestic enterprises are still confused in import and export processes, especially in newly established enterprises. Moreover, unlike the domestic market, when working with foreign partners, businesses need cooperation and support in logistics, trade mark, international law, payment procedures.

Therefore, the role of the role of private companies to support import and export is necessary, helping businesses to prepare goods and pack meeting standards and carry out procedures. However, businesses must make more effort in product quality and building trade mark, so that export activities will be sustainable and developed.

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