Vietnam’s food industry seeks to build brand
The event was jointly held by the Vietnam Trade Promotion Agency (VIETRADE), the Netherlands’ centre for the promotion of imports from developing countries and European Trade Policy and Investment Support Project (EU-MUTRAP).
Deputy Minister of Industry and Trade Tran Quoc Khanh affirmed that the food industry is one of Vietnam’s potential sectors as the country is becoming an important supplier of food and agricultural products for many countries.
VIETRADE deputy head Ta Hoang Linh said that the programme on developing Vietnamese food brand has completed plans on positioning, brand architecture, and visual brand identity for the sector.
Based on opinions of relevant Vietnamese associations, organisations and businesses and foreign importers and experts, the programme recommended the positioning plan of “Viet Nam – the food basket of the world.
The programme is expected to announce a report on the Vietnamese brand strategy in the third quarter of this year. During 2018-2020, it will implement communication campaigns to promote Vietnam’s food sector and its sub-sectors through media channels and trade promotion events inside and outside the country.
Vietnam has paid much attention to boosting food and foodstuff promotion activities at numerous markets over the world.
Experts said a stable economic growth is the foundation for the boom in Vietnam’s food and beverage industry, which accounts for 15 percent of GDP and even higher in the future. Nielsen Vietnam estimated the country’s food and beverage market was valued at US$30 billion in 2016.
Related News
Ho Chi Minh City: Enterprises overcome difficulties, exports lead the country
14:58 | 10/05/2024 Import-Export
What to do to develop Vietnam's creative economy?
10:06 | 11/05/2024 Headlines
Enhance the core values of the national brand
15:36 | 02/05/2024 Import-Export
Wood exports started well
13:26 | 20/04/2024 Import-Export
Latest News
India as main market for Vietnamese star anise exports
17:58 | 12/05/2024 Import-Export
Domestic auto market shows signs of recovery
17:57 | 12/05/2024 Import-Export
Businesses must fully understand the new EU import control regulations
08:17 | 12/05/2024 Import-Export
Responding to the market, export enterprises are willing to spend more on "green practices"
17:52 | 11/05/2024 Import-Export
More News
Cai Mep port authorised to receive super container ships
17:51 | 11/05/2024 Import-Export
The new race in developing green and smart industrial parks
10:07 | 11/05/2024 Import-Export
Take advantage of opportunities from American "eagles"
14:59 | 10/05/2024 Import-Export
Strong recovery seen in industrial production in four months
14:52 | 10/05/2024 Import-Export
"The key" to promote growth for businesses
10:23 | 10/05/2024 Import-Export
An Giang Province to turn textile-garment, footwear into key export items
14:48 | 09/05/2024 Import-Export
“Hopeful stars" for businesses on the new journey
09:51 | 09/05/2024 Import-Export
Vietnam remains attractive destinations for Japanese IT firms
15:42 | 08/05/2024 Import-Export
Pepper exports decrease in volume, increase in value
15:38 | 08/05/2024 Import-Export
Your care
India as main market for Vietnamese star anise exports
17:58 | 12/05/2024 Import-Export
Domestic auto market shows signs of recovery
17:57 | 12/05/2024 Import-Export
Businesses must fully understand the new EU import control regulations
08:17 | 12/05/2024 Import-Export
Responding to the market, export enterprises are willing to spend more on "green practices"
17:52 | 11/05/2024 Import-Export
Cai Mep port authorised to receive super container ships
17:51 | 11/05/2024 Import-Export