Risk prevention solutions for processing and export manufacturing businesses Removing the yellow card, seafood businesses commit to "say no to IUU" Forcibly deducting deposits/blocking accounts for 5 businesses owing tax debt
Maintain the reputation of Vietnamese coffee amidst soaring prices

Maintain the reputation of Vietnamese coffee amidst soaring prices

17:06 | 14/04/2024 Import-Export

VCN - Nguyen Nam Hai (photo), Chairman of the Vietnam Coffee-Cocoa Association (Vicofa), shared about the landscape of the Vietnamese coffee industry in the context of continuously increasing prices.
Enhancing Vietnamese agricultural products through strategic brand building

Enhancing Vietnamese agricultural products through strategic brand building

10:34 | 19/12/2023 Import-Export

VCN - The cornerstone for branding Vietnamese agricultural products lies in maintaining consistent and stable quality on a large scale. This approach will not only boost competitiveness but also elevate the value of these products in international markets
What to do to stop the "plunging" momentum of seafood exports?

What to do to stop the "plunging" momentum of seafood exports?

10:00 | 10/11/2023 Import-Export

VCN - Competition in seafood prices in the international market makes it difficult for Vietnamese businesses to find orders, leading to price reductions.
Brand is the "price" that customers are willing to pay for a product

Brand is the "price" that customers are willing to pay for a product

13:46 | 20/10/2023 Import-Export

VCN - Due to not knowing how to exploit and preserve it, many product brands have been lost step by step. Besides, there are currently many specialty products that do not have their own brands but are only associated with the region
Brand - Platform for exports in the long-term

Brand - Platform for exports in the long-term

16:23 | 16/10/2023 Import-Export

VCN - If enterprises only receive pure outsourcing orders, in the short and medium term it will help them stabilize their orders, but in the long term, those values will increasingly drain away from them. That also means that market opportunities from Fre
Rice exports need a long-distance calculation

Rice exports need a long-distance calculation

16:00 | 27/08/2023 Import-Export

VCN - The strong fluctuations of the rice market in recent years have opened up opportunities to export Vietnamese rice in terms of quantity and price, but also pose many challenges due to the need to ensure national food security and stabilize the rice m
Building brands of agricultural products in the processing ecosystem for export

Building brands of agricultural products in the processing ecosystem for export

15:35 | 19/04/2023 Import-Export

VCN - The story of the Korean ginseng brand and Irish cow's milk shows that in order to build a national brand for agricultural products, it is necessary to have an accompanying industrial ecosystem to bring great value to the participants in the value ch
Brand building for farm produce exported to China needed: experts

Brand building for farm produce exported to China needed: experts

17:03 | 02/03/2023 Import-Export

Vietnamese producers need to pay special heed to ensuring food safety and transparency of production information; building brands and well managing growing area codes for products exported to China, said Nguyen Nhu Tiep, Director of the Agro-Forestry-Fisheries Quality Assurance Department under the Ministry of Agriculture and Rural Development (MARD).
Viettel named most valuable telecoms brand in Southeast Asia

Viettel named most valuable telecoms brand in Southeast Asia

20:25 | 28/01/2023 Import-Export

Viettel is the most valuable telecoms brand in Southeast Asia and the 17th in the world, according to the latest Brand Finance Global 500.
Position Vietnamese wood and furniture brands on the global map

Position Vietnamese wood and furniture brands on the global map

14:22 | 31/12/2022 Import-Export

VCN - Covering the domestic market, Vietnamese wood and furniture brands are still almost "unknown" in the international market since they are exported through the brands of foreign enterprises. Changing this will bring higher value to wood and furniture
Brand building must go hand-in-hand with social responsibility: VCCI

Brand building must go hand-in-hand with social responsibility: VCCI

14:58 | 14/10/2022 Headlines

Brand building for businesses must go hand-in-hand with social responsibility to form the foundation for sustainable development, according to the Vietnam Chamber of Commerce and Industry (VCCI).
Vietnam"s national brand value up 11%

Vietnam"s national brand value up 11%

18:15 | 04/10/2022 Import-Export

Vietnam's national brand value rose by 11% this year, up from 388 billion USD to 431 billion USD, thanks to its growing investment attractiveness to foreign manufacturers, according to the leading brand valuation consultancy Brand Finance.
Businesses need support to build and protect their brands

Businesses need support to build and protect their brands

08:38 | 22/05/2021 Import-Export

VCN- Talking to Customs News, agricultural expert Hoang Trong Thuy emphasized that he wants to create a movement in the construction and protection of export agricultural brands.
Brand protection for exports

Brand protection for exports

08:20 | 15/05/2021 Import-Export

VCN- In order for Vietnamese products, especially Vietnamese agricultural products, to not have to fight for brand patent, it needs cooperation between enterprises and state management agencies in brand protection.
Thirty businesses win HCM City Golden Brand Award

Thirty businesses win HCM City Golden Brand Award

18:57 | 24/01/2021 Import-Export

Thirty enterprises have received the Ho Chi Minh City Golden Brand Award from the municipal People’s Committee for their outstanding achievements in building and developing brands for products and services.
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