brand

New tricks to import goods infringing IP

09:09 | 08/08/2024 Anti-Smuggling

VCN – Enterprises submitted applications to register a trademark (for fake goods) to import goods showing signs of intellectual property right infringement to Vietnam. However, this act has been promptly detected by the Customs.

Building the Vietnamese brand associated with green and sustainable development

15:41 | 13/07/2024 Import-Export

VCN - According to experts, in the current context, branding becomes even more urgent, helping to increase endogenous resources for businesses, helping businesses move towards strong development, gradually reaching further in the domestic and world market

Maintain the reputation of Vietnamese coffee amidst soaring prices

17:06 | 14/04/2024 Import-Export

VCN - Nguyen Nam Hai (photo), Chairman of the Vietnam Coffee-Cocoa Association (Vicofa), shared about the landscape of the Vietnamese coffee industry in the context of continuously increasing prices.

Enhancing Vietnamese agricultural products through strategic brand building

10:34 | 19/12/2023 Import-Export

VCN - The cornerstone for branding Vietnamese agricultural products lies in maintaining consistent and stable quality on a large scale. This approach will not only boost competitiveness but also elevate the value of these products in international markets

What to do to stop the "plunging" momentum of seafood exports?

10:00 | 10/11/2023 Import-Export

VCN - Competition in seafood prices in the international market makes it difficult for Vietnamese businesses to find orders, leading to price reductions.

Brand is the "price" that customers are willing to pay for a product

13:46 | 20/10/2023 Import-Export

VCN - Due to not knowing how to exploit and preserve it, many product brands have been lost step by step. Besides, there are currently many specialty products that do not have their own brands but are only associated with the region

Brand - Platform for exports in the long-term

16:23 | 16/10/2023 Import-Export

VCN - If enterprises only receive pure outsourcing orders, in the short and medium term it will help them stabilize their orders, but in the long term, those values will increasingly drain away from them. That also means that market opportunities from Fre

Rice exports need a long-distance calculation

16:00 | 27/08/2023 Import-Export

VCN - The strong fluctuations of the rice market in recent years have opened up opportunities to export Vietnamese rice in terms of quantity and price, but also pose many challenges due to the need to ensure national food security and stabilize the rice m

Building brands of agricultural products in the processing ecosystem for export

15:35 | 19/04/2023 Import-Export

VCN - The story of the Korean ginseng brand and Irish cow's milk shows that in order to build a national brand for agricultural products, it is necessary to have an accompanying industrial ecosystem to bring great value to the participants in the value ch

Brand building for farm produce exported to China needed: experts

17:03 | 02/03/2023 Import-Export

Vietnamese producers need to pay special heed to ensuring food safety and transparency of production information; building brands and well managing growing area codes for products exported to China, said Nguyen Nhu Tiep, Director of the Agro-Forestry-Fisheries Quality Assurance Department under the Ministry of Agriculture and Rural Development (MARD).

Viettel named most valuable telecoms brand in Southeast Asia

20:25 | 28/01/2023 Import-Export

Viettel is the most valuable telecoms brand in Southeast Asia and the 17th in the world, according to the latest Brand Finance Global 500.

Position Vietnamese wood and furniture brands on the global map

14:22 | 31/12/2022 Import-Export

VCN - Covering the domestic market, Vietnamese wood and furniture brands are still almost "unknown" in the international market since they are exported through the brands of foreign enterprises. Changing this will bring higher value to wood and furniture