brand

Vietnam elevates rice brand in demanding markets

09:16 | 18/01/2021 Import-Export

Vietnamese rice has affirmed its quality through brands in various fastidious markets after penetrating high-end markets such as the US, Japan, and the EU during 2020.

Vietnam becomes fastest growing national brand in the world

20:48 | 23/12/2020 Import-Export

The national brand of Vietnam has been valued at US$319 billion for this year by Brand Finance, a sharp increase of 29% in comparison to the previous year, thereby becoming the fastest growing national brand in the world.

Leading Vietnamese brand names revealed

09:12 | 28/06/2020 Import-Export

A total of 30 of the most popular Vietnamese brand names for the year were announced at a ceremony held in Ho Chi Minh City on June 27, with the event hosted by The Sai Gon Giai Phong (Liberated Sai Gon) newspaper.

MoIT to organise national brand programme fourth quarter

15:57 | 26/03/2020 Import-Export

The Ministry of Industry and Trade MoIT will organise a ceremony to recognise national brands in the fourth quarter of 2020

Firms advised to focus on brand building via online channels

14:33 | 24/11/2019 Import-Export

Vietnamese businesses need to focus on brand building and usage of online channels rather than cheap prices, experts said at a conference in Ho Chi Minh City on November 22.

National strategy on branding agricultural products needed

15:28 | 30/10/2019 Import-Export

VCN- Currently, although Vietnam's agricultural exports are ranked secondin ASEAN and 15th in the world, 80% of export agricultural products have no brand.

China to establish joint tea brand with Vietnam

11:07 | 21/10/2019 Import-Export

VCN - The Chinese side even wants to establish a joint tea brand to raise cooperation to a new level.

Vietnam to raise nation brand value by 20 percent annually

17:58 | 10/10/2019 Import-Export

Vietnam is aiming to raise its nation brand value by 20 percent annually on average according to the evaluation by the world prestigious rating agencies

Effective branding a necessity

08:21 | 15/09/2019 Import-Export

VCN- The gap between domestic and foreign markets is not big and the awareness of enterprises hasgradually improved.So Vietnamese businesses have succeededin building brands abroad.

Vietnamese enterprises face difficulties taking goods to supermarkets - Part 1: Vietnamese products on the narrow corner of supermarket shelf

10:07 | 07/08/2019 Import-Export

VCN - Although Vietnamese goods are increasingly being chosen by Vietnamese people, there are still many obstacles to be able to flow more into retail channels, especially supermarkets.

Inspect dozens of enterprises importing Asanzo-branded products and components

09:43 | 27/07/2019 Anti-Smuggling

VCN- The results of the investigation by customs authorities show all signatures on the above-mentioned documents of import consignments are fake.

More effort needed to boost national brand value

19:33 | 18/04/2019 Import-Export

Greater effort is needed to boost Vietnam national brand value so as to earn higher export value attendees heard at a forum held in Hanoi on April 17 by the Ministry of Industry and Trade within the framework of the National Brand Week Programme

Seminar discusses strong employer brands

20:16 | 10/04/2019 Import-Export

Enterprises increasingly appreciate the importance of human resource management and have mapped out human resource development strategies methodically

The cashew industry focuses on investing in quality and brand to overcome difficulties

15:06 | 26/01/2019 Import-Export

(VCN) - Vietnam cashew industry continues to maintain the world’s No. 1 position in processing and exporting cashew nuts.

E-commerce market aids fake goods

15:09 | 15/12/2018 Import-Export

VCN- E-commerce platforms like Lazada Electronics, Shop, Sendo... are becoming a convenient shopping channel for consumers, especially those with little time. However, many of the world's famous brands are sold at extremely low prices, which makes consume