Over 90% of consumers prioritise made-in-Vietnam goods
Consumers shop at a supermarket. (Photo: VNA)
The consumption of Vietnamese goods has been on the rise, with over 90% of consumers prioritising products made in the country, statistics show.
Vietnamese goods are currently accounting for more than 90% of products sold at distribution networks of domestic firms. This rate is 60 - 96% at foreign-owned supermarkets in the country, according to the Ministry of Industry and Trade’s steering committee for the “Vietnamese people prioritise Vietnamese goods” campaign.
Meanwhile, made-in-Vietnam goods make up at least 60% of all products for sale at traditional markets and convenience stores.
In particular, after the COVID-19 pandemic, 76% of Vietnamese consumers have developed preference for domestic goods, especially reputable ones.
More than 90% of consumers said they will prioritise Vietnamese goods when shopping, and 75% will recommend Vietnamese goods for their families and friends, according to the steering committee.
Le Viet Nga, Deputy Director of the Domestic Market Department at the Ministry of Industry and Trade, said the “Vietnamese people prioritise Vietnamese goods” campaign, launched by the Politburo, has changed businesses and consumers’ awareness of domestically produced goods.
She attributed that success partly to an awareness improvement among many enterprises which are working to win consumers’ trust by applying scientific and technological advances and adopting modern management solutions to reduce production costs, better product quality, and improve product designs and after-sales services.
A number of companies initially focusing on export have paid more attention to the domestic market and sold the products meeting choosy markets’ standards to Vietnamese consumers. They have also managed to develop their own distribution networks or connect with distribution businesses to expand their products’ presence in the domestic market, Nga noted.
To further promote the competitiveness of Vietnamese goods, experts suggested enterprises proactively equip themselves with cutting-edge technology to increase labour productivity, reduce production costs, guarantee quality, and persify product designs.
Businesses should also improve their management capacity; enhance connectivity with other firms; ensure transparent product information; work with authorities to eradicate counterfeit, poor-quality, and smuggled goods; apply information technology and e-commerce; and concertedly carry out market research, product development, distribution, and trade promotion measures, which will help strengthen their foothold in the domestic and international markets./.
Related News
Regulating goods across Huu Nghi International Border Gate during peak times
19:37 | 02/11/2024 Customs
Steel industry proactively “coexists” with trade defense lawsuits
08:57 | 30/10/2024 Import-Export
Exports through Cao Bang Customs Department surges in September
09:07 | 22/10/2024 Customs
By the end of September, import and export rise by more than US$81 billion
11:25 | 26/10/2024 Import-Export
Latest News
State President welcomes top legislator of Cuba
19:32 | 02/11/2024 Headlines
Remove "bottlenecks" for economic breakthrough
10:38 | 02/11/2024 Headlines
Int’l organisations, experts remain optimistic about Vietnam's economic outlook
16:30 | 01/11/2024 Headlines
Party chief clarifies major issues on new era of nation
16:20 | 01/11/2024 Headlines
More News
Vietnam, others call on US to immediately end embargo against Cuba
14:15 | 31/10/2024 Headlines
Vietnam's economy is recovering well
16:42 | 29/10/2024 Headlines
“Carbon footprint” reduction needed for sustainable tourism development: insiders
10:55 | 29/10/2024 Headlines
Concerted efforts underway to prevent IUU fishing
14:32 | 28/10/2024 Headlines
Vietnam needs to diversify supply chains for sustainable growth: economists
16:48 | 27/10/2024 Headlines
PM arrives in Abu Dhabi, beginning official visit to UAE
16:46 | 27/10/2024 Headlines
Big rebound forecast for southern industrial property market in 2025
17:55 | 26/10/2024 Headlines
Vietnams tourism likely to boom under "Six Countries, One Destination" visa initiative
17:52 | 26/10/2024 Headlines
Vietnamese Prime Minister to visit UAE, Qatar, Saudi Arabia
17:25 | 26/10/2024 Headlines
Your care
State President welcomes top legislator of Cuba
19:32 | 02/11/2024 Headlines
Remove "bottlenecks" for economic breakthrough
10:38 | 02/11/2024 Headlines
Int’l organisations, experts remain optimistic about Vietnam's economic outlook
16:30 | 01/11/2024 Headlines
Party chief clarifies major issues on new era of nation
16:20 | 01/11/2024 Headlines
Vietnam, others call on US to immediately end embargo against Cuba
14:15 | 31/10/2024 Headlines