Increasing number of local businesses promote sales through e-commerce
Digital technology application brings better efficiency to local businesses in the current context
This digital transformation is of particular importance amid the global spread of the novel coronavirus (COVID-19) pandemic, with the use of digital technology seen in all activities, especially business operations.
Doan Thuy, a representative of handicraft enterprise Glovimex Co., Ltd, said Glovimex has run various export activities through e-commerce for roughly three years. When transforming from an offline to an online model, the company studied online marketing channels, including B2B e-commerce floors, social networks, and business websites as a means of promoting their products. Gradually, the company's products gained greater traction on the e-commerce floor, becoming the fulcrum for Glovimex to maintain and boost its growth momentum, even when it has been negatively affected by the pandemic.
"When the firm transformed to an e-commerce business, its revenue from sales doubled compared to the traditional method. In addition, it was able to save travel costs and staff while reaching more customers and more orders, and increasing sales,” Thuy shared.
Nguyen Thien Phuc, operations and sales director of Innovative Hub Vietnam, said that in order to sell effectively through e-commerce floors, it is necessary to take advantage of intelligent digitalisation in terms of marketing strategy as a means of having a greater effect. Simultaneously, businesses must pay greater attention to developing their brand identity, a fact that is more true in contemporary society as buyers tend to visit more online channels, search engines, and supplier websites.
E-commerce transactions now not only aim to achieve domestic purchases, but also to facilitate greater export and import activities through e-commerce floors. Despite this, although e-commerce has many advantages to help local firms develop further, as well as to reduce costs, there remains many potential risks in international payment transactions. This can be seen through the risk of fraud, hackers, and the impact of economic sanctions.
Lawyer Le Trong Them, director of law firm LTT & Lawyers, stated that doing business always comes with risk, especially in e-commerce as sellers and buyers never meet. Indeed, differences in culture, process, foreign currency payments, especially quality standards of goods between countries, places of export and import, and international legal regulations outside of Vietnamese territory, pose risks for domestic firms when conducting such transactions.
Furthermore, there are differences in laws, mechanisms, and policies of intermediary units which can cause disputes when local enterprises simply join but do not fully understand the rules, Them noted.
Due to this, Them recommends that businesses strive to build a full, detailed, and specific sales policy, while also attempting to gain a better grasp of the rules of e-commerce floors in an effort to limit underlying risks of economic damage.
The Vietnam E-commerce Association (VECOM) predicts that e-commerce will continue to maintain a growth rate of over 30% this year, with the value of e-commerce set to exceed US$15 billion and hit US$52 billion by 2025. This indicates that the development of e-commerce will continue to be a growing trend in the future.
According to the national e-commerce development master plan for the 2021 to 2025 period which was recently approved by Prime Minister Nguyen Xuan Phuc, e-commerce will be one of the pioneering fields of the digital economy that helps businesses improve their competitiveness and develop export markets. Therefore, e-commerce development will be a necessary and indispensable direction for businesses in the current context.
Related News

US$10.5 million in trade flows through Binh Duong Customs during Tet During the 2025 Lunar New Year
14:08 | 05/02/2025 Customs

Ba Ria - Vung Tau Customs: A strategic partner in business success
22:00 | 31/12/2024 Customs

Quang Ninh Customs: making efforts to help businesses improve compliance
16:47 | 31/12/2024 Customs

E-commerce tax collection estimated at VND 116 Trillion
07:54 | 31/12/2024 Finance
Latest News

Sustainable fashion presents promising niche market for textile manufacturers
08:22 | 10/02/2025 Import-Export

VN's car industry to diversify supply chain
15:33 | 07/02/2025 Import-Export

Exports of agro-forestry-aquatic products down nearly 5 per cent in January
15:32 | 07/02/2025 Import-Export

Thailand reviews anti-dumping tax on Vietnamese steel
14:15 | 06/02/2025 Import-Export
More News

In the first 15 days of 2025, total import-export turnover reached more than US$34 billion
09:58 | 06/02/2025 Import-Export

Pangasius fetch record price in early 2025
14:06 | 05/02/2025 Import-Export

Việt Nam and India trade reached $15 billion in 2024
14:05 | 05/02/2025 Import-Export

Việt Nam's port firms thrive in 2024
14:04 | 05/02/2025 Import-Export

Software exporter looks to new pace of growth
07:58 | 04/02/2025 Import-Export

Việt Nam's exports to EU see impressive recovery in 2024
07:56 | 04/02/2025 Import-Export

Việt Nam–CPTPP trade turnover exceeds $100 billion
14:28 | 03/02/2025 Import-Export

E-commerce, a game changer for textile manufacturers
19:04 | 01/02/2025 Import-Export

China remains the largest market for Việt Nam’s cassava and cassava products
20:57 | 31/01/2025 Import-Export
Your care

Sustainable fashion presents promising niche market for textile manufacturers
08:22 | 10/02/2025 Import-Export

VN's car industry to diversify supply chain
15:33 | 07/02/2025 Import-Export

Exports of agro-forestry-aquatic products down nearly 5 per cent in January
15:32 | 07/02/2025 Import-Export

Thailand reviews anti-dumping tax on Vietnamese steel
14:15 | 06/02/2025 Import-Export

In the first 15 days of 2025, total import-export turnover reached more than US$34 billion
09:58 | 06/02/2025 Import-Export