Ho Chi Minh City: Expectation of digital transformation from Golden brand enterprises

Breakthrough upstream

Appreciating the overcoming of difficulties of businesses, Vice Chairman of Ho Chi Minh City People's Committee Vo Van Hoan shared that 1 year ago, also in January, Ho Chi Minh City assessed that 2023 would still be extremely difficult, and even had negative consequences, with more difficult aspects in 2022, especially in the context of great inflationary pressure; Traditional export and import markets are shrinking; The risk of economic decline and increased financial, monetary, and energy security risks... lead to the City's economic situation as well as business operations facing many difficulties and challenges. However, the business community has worked together and made great efforts to "swim upstream" and break through with growth results that are quite good compared to the overall growth rate of the country with a growth rate of 5.81%. This is a respectful effort, creating a premise to successfully realize the City's expectations and economic development goals in 2024.

The enterprise's 32 product brands won the Ho Chi Minh City Golden Brand Award with more than 50,718 employees and revenue of more than 189,361 billion VND, contributing nearly 1,000 billion VND to the state budget; In particular, 19 of the enterprise's product brands won the Ho Chi Minh City Gold Brand Award from 2021.

This is a clear testament to the tireless efforts to overcome difficulties and the spirit of innovation and creativity of new businesses participating in the Award for the first time to build and form their own product brands. as well as of award-winning businesses to continue affirming sustainable brand value in the face of difficulties and challenges; And this is also the bright spot of the City's business community, which has made an important contribution to the overall growth results of the City's economy, helping the City's economy overcome the difficulties and challenges of 2023.

Duy Tan Plastic Company achieved the gold brand thanks to automation in production. Photo: N.H

The city expects that with the inherent efforts, dynamism, and creativity of the team of businesses and entrepreneurs along with the core values formed in building and developing brands, businesses will continue to grow. promote its brand values to fly further, thereby helping the City enhance its brand in the international market and together with the City continue to implement and maintain the 3 core goals of the program, which are : becomes an award that "guarantees" the business's reputation in the domestic and international markets, a premise for strong investment in the future; Build pride for City residents in local products and services; and enhance Ho Chi Minh City's leading economic position in the country.

Order digital transformation businesses

According to Vice Chairman of Ho Chi Minh City People's Committee Vo Van Hoan, by 2024 it is forecast that the ecosystem trend for digital transformation may develop more deeply. Therefore, businesses must promptly grasp new technologies, proactively invest in technology improvements, research, learn and apply new business models and methods... to further improve competitiveness, sustainable development of its product brands, and maintaining consumer trust.

Ho Chi Minh City leaders have placed orders with businesses, pioneering and taking the lead in implementing strong digital transformation, aiming to intelligentize production, business and management of their businesses; Build exemplary models of digital transformation businesses.

Besides, in developing and maintaining our brand, we must set the criteria of "innovation - creativity" as the top focus to keep up with new development trends of clean transformation - green transformation in the future production and business development; as well as grasp sustainable development standards in building business and brand development strategies.

Ho Chi Minh City leaders commit to always stand side by side and accompany businesses in the process of building and developing brands. Focus on reforming administrative procedures, further improving the business investment environment, increasing attraction of foreign and private investment, creating further development opportunities for businesses. Deploy development mechanisms and policies for new trends such as green economy, circular economy, digital transformation and the "Project to support the development of the startup and innovation ecosystem of the City period 2021 - 2025". At the same time, the City added groundbreaking mechanisms and policies to promote the development of science and technology, innovation, and the startup movement of businesses as well as promptly remove difficulties and promote solutions. Public investment capital, especially large projects, key infrastructure works... to support business operations.