Businesses willing to pay more for mobile ads
A report from Appota Corporation (Appota) released on July 11 showed that 25% of people who own a smartphone use the internet on the regular basis, and the smartphone ownership reaches about 72% of the total population in 2018.
Smartphone plays an important role in the Vietnamese daily life. Many people check their mobiles after waking up, and they spend average two hours per day on their phones.
As 68% of the Vietnamese population come online on their smart phones while Vietnamese are willing to give away information in exchange for free items, brands should find ways to attract customers by mobile phone advertising or in-app advertising.
Appota also said that more people start to look for products through their phones and end up purchase on a computer. 72% of total visits on e-commerce websites originate from mobile phones, and 53% of the e-commerce transactions are made on mobile phones.
As Vietnam is a cash-back society, 88% of the e-commerce payments are cash-on-delivery, the report revealed.
However, Vietnam recorded the strongest growth rate in electric payment in the past year, which grew 22% to US$6.4 billion.
Fintech is young in Vietnam, the report said, giving that this has led to the challenge of changing consumers’ habit, and gaining their confidence in online payment services.
Chief Marketing Officer of Appota Dang Thai Son said: “The mobile application market is expanding as well as creating a perse playing field, and business opportunities for small and big businesses. Mobile eco-system tends to be more rigorous, and provide a solid foundation for the development of Vietnam’s economy.”
Appota is the leading mobile platform provider in Vietnam with three core business services: Game Publishing, Advertisement, and Payment.
The company owns a solid inventory ecosystem with more than 45 million mobile users and US$25 million in revenue in 2017.
Appota regularly publishes reports on user behaviours, mobile application market overview reports, e-sports reporting, and provides up-to-date, objective information for business and personal related.
Related News
Quang Ninh Customs: Innovation in developing Customs-Business partnership
09:27 | 29/10/2024 Customs
Digital transformation in Customs sector is a revolution
10:45 | 28/10/2024 Customs
An Giang Customs announces businesses with tax arrears
14:51 | 24/10/2024 Anti-Smuggling
Businesses get a fair hearing under Customs' new 'three no' rule
09:31 | 31/10/2024 Customs
Latest News
Many factors affecting tuna exports in the last months of the year
19:38 | 02/11/2024 Import-Export
Vietnam still dominates Philippine rice import
19:36 | 02/11/2024 Import-Export
Vietnam cements ties with partners to engage in global semiconductor, AI industries
19:35 | 02/11/2024 Import-Export
Aquatic exports expected to rise in year-end despite challenges
19:33 | 02/11/2024 Import-Export
More News
Trade Defense: The Key to Success for Vietnamese Businesses
10:39 | 02/11/2024 Import-Export
Lao Cai Customs sees a triple-digit surge in export-import turnover
10:37 | 02/11/2024 Import-Export
Coconut is expected to become a billion-dollar export item
16:40 | 01/11/2024 Import-Export
Plastic exporters interested in converting to recycling technology
16:36 | 01/11/2024 Import-Export
Logistics sector must embrace innovative trends to stay competitive
16:34 | 01/11/2024 Import-Export
Vietnam’s agro-forestry-aquatic product exports likely to set new record
16:32 | 01/11/2024 Import-Export
UKVFTA greatly benefits Vietnam-UK trade: Experts
14:19 | 31/10/2024 Import-Export
Agricultural exports likely to exceed 60 billion USD amid challenges
14:18 | 31/10/2024 Import-Export
Vietnam-Philippines trade likely to exceed 8 billion USD for first time
14:17 | 31/10/2024 Import-Export
Your care
Many factors affecting tuna exports in the last months of the year
19:38 | 02/11/2024 Import-Export
Vietnam still dominates Philippine rice import
19:36 | 02/11/2024 Import-Export
Vietnam cements ties with partners to engage in global semiconductor, AI industries
19:35 | 02/11/2024 Import-Export
Aquatic exports expected to rise in year-end despite challenges
19:33 | 02/11/2024 Import-Export
Trade Defense: The Key to Success for Vietnamese Businesses
10:39 | 02/11/2024 Import-Export