The leather and footwear industry has gradually penetrated deeply into the global supply chain

Textile, footwear: Preparing to exploit the EU market well

Domestic enterprises have been proactive in raw materials for the production of leather, shoes and bags. Photo: N. Hue

As one of the industries negatively affected by the Covid-19 pandemic, the export turnover of leather, footwear and handbags in 2020 will decrease by 11% compared to 2019, to the equivalent level of 2018 with US$19.5 billion.

Even in the context of such a decline, the footwear industry still recorded many positive signals.

Participate in design, R&D

Mr. Nguyen Duc Thuan, Chairman of Vietnam Leather, Footwear and Handbag Association (LEFASO), said that during the pandemic, Vietnam's leather and footwear enterprises had proven their ability to do R&D (research and development) and sample design.

“In the past, foreign brands had to send designers to Vietnam to model their products, but due to the pandemic, they were forced to let Vietnamese enterprises take the initiative in both product and design, they only review samples online," Mr. Thuan said.

As most supply chains and brands trust in the R&D and design capabilities of Vietnamese enterprises, Mr. Thuan said that this is a very good signal that Vietnam is penetrating deeply into the supply chain instead of just processing according to the sample of the brands. The stage of design and R&D is the one that brings great added value to the product.

According to Mr. Thuan, the supply capacity of Vietnam's leather, footwear and handbag industry is now good when the domestic material source has been proactive at 60%.

Specifically, raw materials and accessories account for about 50% of the cost of the footwear - handbag industry. In which, in shoe sole production, from sole mold, sole finishing and auxiliary materials, Vietnamese enterprises have been proactive. Along with that, Vietnam is also fully proactive in packaging and labelling which accounts for about 7-8%.

This is due to the initiative of enterprises in the domestic production of raw materials to replace imported sources. For example, GiaDinh Shoe Joint Stock Company has established industrial clusters to attract businesses to invest in the manufacturing of leather and footwear materials and actively set up production workshops to serve the industry.

For leather materials, Mr. Thuan said, due to the trend of environmental friendliness and high fashion, most brands are now using textiles, PU and environmentally friendly materials. Therefore, leather currently accounts for less than 2-3% of the total cost of the footwear industry.

“Previously, I personally reported to the Ministry of Industry and Trade on the establishment of an industrial zone specializing in leather. But then I realized this was no longer suitable, so I changed," Mr. Thuan said.

Orders back

Mr. Nguyen Chi Trung, Chairman of GiaDinh Shoes Joint Stock Company, said that since the end of 2020, the number of orders of the leather and footwear industry has increased again.

Particularly at GiaDinh Shoes Joint Stock Company, the number of orders has recovered 100%, even increased compared to the time before the pandemic.

"Currently the company has signed orders until March 2021 and is actively producing to meet the delivery time for customers," Mr. Trung said.

With the return of orders, Mr. Trung said that all the company's workers have returned to work and the company is also in need of recruiting more workers.

"In April to May 2021, the labor force is likely to fall into a shortage because all businesses have recruitment demands," Mr. Trung said.

Accordingly, GiaDinh Shoes Company expects to achieve a growth rate of 30% compared to 2020.

Similarly, some other companies also said they received orders until May 2021. Enterprises in the leather and footwear industry expect that 2021 will see a strong growth in orders and turnover thanks to the advantages of post-Covid-19 production compared to other countries. In particular, the EVFTA is creating many great opportunities in increasing exports and the EU market.

Regarding the general outlook of the leather and footwear industry, Mr. Thuan said, the industry's target in 2021 is to export more than US$20 billion to compensate for the losses in 2020.

“Opportunities have never come as quickly and as much as today, the problem is our receptive ability. Currently, China still accounts for 50% of the global leather and footwear industry's capacity, but for the first time, exports from Vietnam to China have increased by 15%, showing that this is no longer a competitor in terms of supply with Vietnam, but has to import Vietnamese-made products,” Mr. Thuan said.

Besides, the trend of shifting production out of China to other countries like Vietnam is also opening up great opportunities. Mr. Thuan estimates that if 5-10% of orders in China move to Vietnam, within 3-4 years, our leather and footwear industry can reach US$30-40 billion.