Building Vietnamese product brands abroad: Lessons from persistence

Building Vietnamese product brands abroad: Lessons from persistence

Many Vietnamese products have affirmed their position and created a solid foothold in foreign markets thanks to successful brand building.
Giving wings to Vietnamese brands in major markets

Giving wings to Vietnamese brands in major markets

VCN - Ms. Trinh Huyen Mai, Deputy Head of the Trade Promotion Policy Department, Department of Trade Promotion (Ministry of Industry and Trade) said that currently our country's export enterprises are mainly small and medium-sized enterprises.
Vietnam Airlines among top 10 Vietnamese brands

Vietnam Airlines among top 10 Vietnamese brands

Vietnam Airlines has been ranked one of the top 10 Vietnamese brands in 2022, revealed a report by the Vietnam Report.
50 top Vietnamese brands honoured

50 top Vietnamese brands honoured

Fifty leading brands of Vietnam in 2020 was honoured during a ceremony held in HCM City by Forbes Vietnam on December 17.
Vietnamese brands gradually gain a foothold on the world production map

Vietnamese brands gradually gain a foothold on the world production map

VCN - ​Branding is an indispensable way to measure the power of businesses, more broadly than the whole economy.
Vietnamese brands look plain as foreigners wear the beauty industry crown

Vietnamese brands look plain as foreigners wear the beauty industry crown

While the beauty and personal care industry is doing better than expected in Vietnam, foreign brands are the ones sitting pretty.
More and more Vietnamese brands bought by foreign companies

More and more Vietnamese brands bought by foreign companies

Many Vietnamese famous brands one after another are being bought by foreigners
Vietnamese brands need to get creative for higher consumption in ROK

Vietnamese brands need to get creative for higher consumption in ROK

Vietnamese businesses need to closely coordinate with their partners and engage in value chains of the Republic of Korea (RoK) through distribution channels while paying heed to product patterns, packaging and labels towards building Vietnamese brands mor
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