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Mr Nguyen Van Thanh

How do you assess the speed of our country's e-commerce development in recent years?

Domestic e-commerce has developed relatively well in recent years, especially after Covid-19 with strong growth. Vietnam is one of the countries with the world's leading trade growth rates. In Southeast Asia, Vietnam ranks third, after Indonesia and Thailand. The average e-commerce growth rate in recent times has reached about 20%/year. In 2022, retail e-commerce in Vietnam will reach 16.4 billion USD, and it is expected that in 2023 it will reach about 21 billion USD, growing about 25%, which is more than 5% compared to 2022.

To achieve that result is the effort of many units, including the Ministry of Industry and Trade. The Ministry has coordinated and organized sessions to connect supply and demand through e-commerce, between regions and localities; organize training classes, educate, propagate and disseminate laws, as well as guide participating businesses and domestic and cross-border platforms.

One of the platforms to mention is Amazon. On June 8, 2022, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) signed a cooperation agreement with Amazon Global Selling to best support the Vietnamese business community with cross-border export needs. Sell products on the Amazon.com platform. Up to this point, we have trained about 3,000 participating businesses.

We are also consulting and supporting one-on-one, helping businesses prepare documents, documents as well as capacity to participate in this platform in the near future.

According to Amazon's report, from the beginning of 2023 until now, about 17-18 million Vietnamese products have been sold.

Although e-commerce has developed very well in recent years, there are still many businesses that have not been able to access cross-border e-commerce platforms. What causes difficulties for businesses when going public, is it a problem of brand recognition of the business, or procedural barriers, sir?

To participate in cross-border e-commerce platforms, there will be some barriers leading to a small number of businesses participating in it. For example, Alibaba, the cost to join the store is quite large, or Amazon, they strictly control the products displayed, as well as the opening of the store. Besides the language barrier or some regulations in terms of policies, procedures, and most especially, Vietnamese products have really researched the needs of markets that have not...

Given the characteristics of Vietnamese businesses, most of them are small and medium-sized enterprises, so it is necessary to research the market very carefully and learn about the essential needs of the people. On that basis, to design products with packaging, labels, and packaging methods that are suitable for the platform, as well as in accordance with consumer tastes; at the same time, offering competitive prices, as well as having a product and brand development strategy. By doing that well, Vietnamese products can participate and sell more on cross-border e-commerce platforms around the world.