Quality key for Vietnamese longan to Japanese market: expert
Vietnamese fresh longan (Photo: VNA)
Vietnam should maintain high quality of its farm produce, especially longan, to clinch its position in the Japanese market, according to Vietnamese Trade Councillor in Japan Ta Duc Minh.
Last week, the first batch of fresh longan arrived in Japan, becoming the fourth kind of fruit to be sold in the choosy Japanese market after dragon fruit, mango and litchi.
According to Minh, Vietnam and Japan started negotiations on Japan’s opening of market for Vietnamese fresh longan six years ago and reached an agreement on November 23, 2022.
On January 3, Hoang Phat Co., Ltd. shipped 10 tonnes of fresh longan to Japan. After that, each month, the firm will export about 70-100 tonnes of the product to the market.
Minh said that the Vietnam Trade Office in Japan will coordinate with exporters and Vietnamese authorities to organise promotion programmes to popularise this specialty fruit to Japanese consumers as well as the Vietnamese community in Japan.
He expressed his hope that Vietnamese fresh longan will also affirm its position in Japan like fresh litchi.
The official noted that currently, Vietnamese dragon fruits are holding 80% of the market share in Japan, while that of mango is 6.6% and fresh banana 0.8%. Meanwhile, some kinds of fruit that have just been sold in Japan for 2-3 years like durian, litchi and frozen longan, have also seen good sales.
Vietnamese Trade Councillor in Japan Ta Duc Minh. (Photo: VNA)
Longan is cultivated in some southern localities of Japan, but the production is modest, he noted, stressing that the opening of markets for Vietnamese fresh longan is a great chance for Vietnamese farmers, and at the same time manifests the high quality of the products, enabling it to enter other markets in the world.
However, Minh warned exporters to ensure high and stable quality of longan exported to the Japanese market to win strong confidence of local consumers.
He highlighted the strict technical standards and plant quarantine process for Vietnamese fresh longan in Japan, advising local farmers to follow the quality management procedures in all production stages to ensure highest quality of their products.
He also recommended that exporters upgrade their preservation equipment and technology to make sure that longan is kept fresh with preserved taste for a longer time./.
Related News
Vietnamese, Brazilian firms asked to work together to raise trade to 10 billion USD
14:12 | 25/09/2023 Headlines
Expert: Vietnamese economy to continue growth track
16:01 | 29/08/2023 Import-Export
Vietnamese, Singaporean PMs attends investment promotion conference
15:59 | 29/08/2023 Headlines
Vietnamese goods to better penetrate UK market
15:43 | 20/07/2023 Import-Export
Latest News
EU partners no longer 'lenient', Vietnam must adapt through ESG policies
09:02 | 05/11/2024 Import-Export
Changes in Canada's trade defense laws
09:00 | 05/11/2024 Import-Export
Import and export are expected to reach 800 billion USD
13:32 | 04/11/2024 Import-Export
Fresh coconuts quenching new overseas markets
13:29 | 04/11/2024 Import-Export
More News
Rice exports likely to set new record in 2024
13:25 | 04/11/2024 Import-Export
Vietnamese goods conquer halal market through trust and quality
09:57 | 04/11/2024 Import-Export
Exporters urged to have strategies to take advantage of UKVFTA for expansion
17:33 | 03/11/2024 Import-Export
Fresh coconuts quenching new overseas markets
17:29 | 03/11/2024 Import-Export
Vietnam and UAE trade sees billion-dollar growth
07:15 | 03/11/2024 Import-Export
Sharing responsibility for ensuring security and safety of the supply chain
07:13 | 03/11/2024 Import-Export
Many factors affecting tuna exports in the last months of the year
19:38 | 02/11/2024 Import-Export
Vietnam still dominates Philippine rice import
19:36 | 02/11/2024 Import-Export
Vietnam cements ties with partners to engage in global semiconductor, AI industries
19:35 | 02/11/2024 Import-Export
Your care
EU partners no longer 'lenient', Vietnam must adapt through ESG policies
09:02 | 05/11/2024 Import-Export
Changes in Canada's trade defense laws
09:00 | 05/11/2024 Import-Export
Import and export are expected to reach 800 billion USD
13:32 | 04/11/2024 Import-Export
Fresh coconuts quenching new overseas markets
13:29 | 04/11/2024 Import-Export
Rice exports likely to set new record in 2024
13:25 | 04/11/2024 Import-Export