Quality key for Vietnamese longan to Japanese market: expert

Vietnam should maintain high quality of its farm produce, especially longan, to clinch its position in the Japanese market, according to Vietnamese Trade Councillor in Japan Ta Duc Minh.

Quality key for Vietnamese longan to Japanese market: expert hinh anh 1

Vietnamese fresh longan (Photo: VNA)

Vietnam should maintain high quality of its farm produce, especially longan, to clinch its position in the Japanese market, according to Vietnamese Trade Councillor in Japan Ta Duc Minh.

Last week, the first batch of fresh longan arrived in Japan, becoming the fourth kind of fruit to be sold in the choosy Japanese market after dragon fruit, mango and litchi.

According to Minh, Vietnam and Japan started negotiations on Japan’s opening of market for Vietnamese fresh longan six years ago and reached an agreement on November 23, 2022.

On January 3, Hoang Phat Co., Ltd. shipped 10 tonnes of fresh longan to Japan. After that, each month, the firm will export about 70-100 tonnes of the product to the market.

Minh said that the Vietnam Trade Office in Japan will coordinate with exporters and Vietnamese authorities to organise promotion programmes to popularise this specialty fruit to Japanese consumers as well as the Vietnamese community in Japan.

He expressed his hope that Vietnamese fresh longan will also affirm its position in Japan like fresh litchi.

The official noted that currently, Vietnamese dragon fruits are holding 80% of the market share in Japan, while that of mango is 6.6% and fresh banana 0.8%. Meanwhile, some kinds of fruit that have just been sold in Japan for 2-3 years like durian, litchi and frozen longan, have also seen good sales.

Quality key for Vietnamese longan to Japanese market: expert hinh anh 2

Vietnamese Trade Councillor in Japan Ta Duc Minh. (Photo: VNA)

Longan is cultivated in some southern localities of Japan, but the production is modest, he noted, stressing that the opening of markets for Vietnamese fresh longan is a great chance for Vietnamese farmers, and at the same time manifests the high quality of the products, enabling it to enter other markets in the world.

However, Minh warned exporters to ensure high and stable quality of longan exported to the Japanese market to win strong confidence of local consumers.

He highlighted the strict technical standards and plant quarantine process for Vietnamese fresh longan in Japan, advising local farmers to follow the quality management procedures in all production stages to ensure highest quality of their products.

He also recommended that exporters upgrade their preservation equipment and technology to make sure that longan is kept fresh with preserved taste for a longer time./.

Source: VNA
en.vietnamplus.vn

Related News

Vietnamese, Brazilian firms asked to work together to raise trade to 10 billion USD

Vietnamese, Brazilian firms asked to work together to raise trade to 10 billion USD

Prime Minister Pham Minh Chinh on September 24 asked Vietnamese and Brazilian businesses to concretise cooperation mechanisms with specific programmes and projects, with an aim to bring two-way trade turnover to 10 billion USD by 2025, and 15-20 billion USD by 2030 in a more balanced direction.
Expert: Vietnamese economy to continue growth track

Expert: Vietnamese economy to continue growth track

Country Director of the Friedrich Naumann Foundation for Freedom (FNF) in Vietnam Andreas Stoffers has anticipated that the Vietnamese economy will continue its growth track.
Vietnamese, Singaporean PMs attends investment promotion conference

Vietnamese, Singaporean PMs attends investment promotion conference

Prime Minister Pham Minh Chinh and his visiting Singaporean counterpart Lee Hsien Loong on August 29 attended a conference in Hanoi to discuss measures aimed at speeding up Vietnam-Singapore joint projects.
Vietnamese goods to better penetrate UK market

Vietnamese goods to better penetrate UK market

When the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has the UK as a new member, more cooperation opportunities will open up for Vietnam and the European country, according to insiders.

Latest News

VN

VN's food processing industry struggles to improve quality and value chain integration

Despite accounting for 19.1 per cent of Việt Nam’s processing sector, the food processing industry has been struggling with major issues such as poor-quality raw materials and subpar value chain integration, said industry insiders and economists.
Approach strategy of the seafood industry when implementing UKVFTA

Approach strategy of the seafood industry when implementing UKVFTA

VCN - As one of Vietnam's strong export industries to the UK, especially when the Vietnam - United Kingdom of Great Britain and Northern Ireland Free Trade Agreement (UKVFTA) comes into effect, with a detailed information approach strategy, it has created a great driving force to promote the export of Vietnamese seafood products to this market.
Mid-November: Vietnam

Mid-November: Vietnam's trade volume matches 2023 total, eyes record-breaking growth

VCN - By mid-November 2024, Vietnam's total import-export turnover reached an impressive US$681.48 billion, equaling the full-year trade figure for 2023
Vietnamese enterprises facing challenges from cross-border e-commerce platforms

Vietnamese enterprises facing challenges from cross-border e-commerce platforms

VCN – In recent years, with the rapid development of cross-border e-commerce (CBEC) platforms, domestic enterprises in Vietnam have been facing numerous difficulties and challenges.

More News

Vietnam, Malaysia eye new milestone in trade ties

Vietnam, Malaysia eye new milestone in trade ties

The official visit to Malaysia from November 21-23 by Party General Secretary To Lam is expected to open up new opportunities for and mark a new milestone in the economic and trade cooperation between Vietnam and Malaysia. Vietnam and Malaysia are key economic, trade, and investment partners. Their economic and trade ties have steadily grown since the two nations established diplomatic relations in 1973.
Shrimp exports surge in 10 months, generating 3.2 billion USD

Shrimp exports surge in 10 months, generating 3.2 billion USD

Vietnam’s shrimp exports in October reached US$394 million, a strong 24% increase year-on-year, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).
Vietnam’s exports to the U.S. near US$100 billion milestone

Vietnam’s exports to the U.S. near US$100 billion milestone

VCN - By the end of October, Vietnam's exports to the United States approached US$100 billion, reaffirming its position as Vietnam's largest export market.
From the “abnormal” coffee price, worries about the new crop

From the “abnormal” coffee price, worries about the new crop

VCN - The Vietnamese coffee industry enters the new crop with the question of what is a reasonable price to ensure benefits for coffee growers while still retaining international consumers.
What obstacles limit the market share of Vietnamese goods in the UK?

What obstacles limit the market share of Vietnamese goods in the UK?

VCN - Vietnamese goods account for only about 1% of total imports into the UK market. One of the reasons is that they have not yet built their own brands and have not focused on effective strategies and approaches to market information.
Why seafood exports to some Middle Eastern Countries are stalled

Why seafood exports to some Middle Eastern Countries are stalled

VCN - Several shipments of seafood exported to certain Middle Eastern countries have been delayed due to legal challenges related to consular legalization procedures. This has created significant bottlenecks in accessing these markets.
Storm No. 3 destroys profits of many insurance companies

Storm No. 3 destroys profits of many insurance companies

VCN - Due to the impact of storm No. 3, the business results of the third quarter and the first 9 months of 2024 of the insurance sector have been significantly affected. This requires more efforts from businesses for the results of the whole year 2024.
Vietnam, Malaysia eye golden partnership opportunities in Halal industry

Vietnam, Malaysia eye golden partnership opportunities in Halal industry

Cooperation in the Halal industry can help Vietnamese products reach nearly 2 billion Muslim consumers worldwide, representing over 24% of the global population, according to Malaysia’s Minister of Investment, Trade, and Industry Zafrul Abdul Aziz.
Tra fish sector aiming for production, processing greening for sustainable development

Tra fish sector aiming for production, processing greening for sustainable development

Greening production and processing to meet export requirements is both a trend and a necessity for many industries, including the tra fish sector.
Read More

Your care

Latest Most read
VN

VN's food processing industry struggles to improve quality and value chain integration

Despite accounting for 19.1 per cent of Việt Nam’s processing sector, the food processing industry has been struggling with major issues such as poor-quality raw materials and subpar value chain integration, said industry insiders and economists.
Approach strategy of the seafood industry when implementing UKVFTA

Approach strategy of the seafood industry when implementing UKVFTA

VCN - Mr. Nguyen Hoai Nam, Deputy General Secretary, Vietnam Association of Seafood Exporters and Producers (VASEP), said that the advantage that UKVFTA brings is that the main products of the seafood industry enjoy 0% import tax to the UK, especially key
Mid-November: Vietnam

Mid-November: Vietnam's trade volume matches 2023 total, eyes record-breaking growth

By mid-November 2024, Vietnam's total import-export turnover reached an impressive US$681.48 billion, equaling the full-year trade figure for 2023
Vietnamese enterprises facing challenges from cross-border e-commerce platforms

Vietnamese enterprises facing challenges from cross-border e-commerce platforms

VCN - E-commerce platforms have emerged as crucial distribution channels, enabling goods to reach consumers quickly and conveniently.
Vietnam, Malaysia eye new milestone in trade ties

Vietnam, Malaysia eye new milestone in trade ties

The official visit to Malaysia from November 21-23 by Party General Secretary To Lam is expected to open up new opportunities for and mark a new milestone in the economic and trade cooperation between Vietnam and Malaysia. Vietnam and Malaysia are key economic, trade, and investment partners. Their economic and trade ties have steadily grown since the two nations established diplomatic relations in 1973.
Mobile Version