Vietnamese enterprises facing challenges from cross-border e-commerce platforms

VCN – In recent years, with the rapid development of cross-border e-commerce (CBEC) platforms, domestic enterprises in Vietnam have been facing numerous difficulties and challenges.
For sustainable development of cross-border e-commerce For sustainable development of cross-border e-commerce
Customs sector proactively manages cross-border e-commerce Customs sector proactively manages cross-border e-commerce
Vietnamese enterprises facing challenges from cross-border e-commerce platforms
Overview of the workshop. Photo: T.D

At the seminar titled "Supporting Vietnamese goods on E-commerce platforms", held on November 20 in Ho Chi Minh City, experts shared that e-commerce has become an inevitable trend, offering new opportunities for businesses.

E-commerce platforms have emerged as crucial distribution channels, enabling goods to reach consumers quickly and conveniently.

Nguyen Minh Duc, Deputy Secretary-General of the Vietnam E-Commerce Association, citing data from Google, highlighted that Vietnam's e-commerce sector grew by approximately 18% last year. Platform-specific data also showed a similar growth rate of 18% in the last quarter.

Furthermore, Duc emphasized that e-commerce was an essential avenue for businesses to exploit cross-border export opportunities. Over recent years, despite the pandemic, many cross-border e-commerce exporters have achieved annual growth rates of 15-20%.

However, domestic businesses are encountering fierce competition from international companies, which benefit from advantages in operational costs, logistics, pricing, and warehouse investments.

Nguyen Xuan Thao, a Standing Committee member of the Vietnam Logistics Business Association (VLA), noted that Vietnam's retail market was undergoing a significant transformation from traditional models to modern channels and e-commerce. The integration of online and offline retail enables businesses to optimize revenue streams.

Nonetheless, the entry of cross-border platforms such as Temu and Shein into Vietnam, alongside competition from low-cost Chinese platforms like 1688 and Taobao, has intensified pressure. The market was already dominated by foreign platforms such as Shopee, TikTok Shop, Lazada, Tiki, and Sendo.

Vietnamese enterprises facing challenges from cross-border e-commerce platforms
Mr. Nguyen Minh Duc shared insights into the opportunities and challenges faced by Vietnamese goods on e-commerce platforms.

The robust growth of e-commerce systems, logistics infrastructure, and the influx of foreign goods have posed challenges for domestic retailers in terms of pricing and service speed. Therefore, domestic businesses need to enhance service quality, differentiate products, and optimize processes, particularly logistics, to strengthen their competitiveness.

Sharing his journey of building a Vietnamese brand amid the growing e-commerce landscape, Nguyen Ngoc Luan, Director of Meet More Company, a pioneer in bringing deeply processed Vietnamese agricultural products to global markets, described it as a novel approach.

To market deeply processed Vietnamese agricultural products globally, Luan learned livestreaming techniques and content creation with Gen Z collaborators to develop a unique strategy tailored to his business.

The company independently organized livestream sessions to promote OCOP (One Commune, One Product) products from Can Gio to Ben Thanh Market, using these programs to help Vietnamese businesses test and adapt to e-commerce trends.

Leveraging the OCOP brand is a significant step in elevating Vietnamese goods, providing momentum to compete on e-commerce platforms and international markets.

According to Nguyen Minh Hung, Deputy Head of Trade Management at the Ho Chi Minh City Department of Industry and Trade, Vietnam, as an export-oriented country, must prioritize the development of logistics infrastructure. With strategic geographic advantages, including extensive coastlines, the country has substantial potential for growth.

In addition to large-scale projects, more specialized warehouses need strong investments to better support cross-border exports.

“Technology, in particular, helps us overcome language barriers. Someone can livestream to 40 countries in 40 languages with highly localized tones. If we fully leverage technology, we can achieve significant success,” said Hung.

By Thu Diu/ Ha Thanh

Related News

Grasping the green transformation trend - A survival opportunity for Vietnamese Enterprises

Grasping the green transformation trend - A survival opportunity for Vietnamese Enterprises

VCN - Green transformation not only helps enterprises minimize the risk of being eliminated from important export markets, but also creates opportunities to build sustainable brands, enhance product value and reach high-end customer segments globally.
E-commerce platforms may declare and pay taxes on behalf of traders

E-commerce platforms may declare and pay taxes on behalf of traders

VCN – At the press conference for the third quarter of 2024 hold by the Ministry of Finance on September 27, the representative of the General Department of Taxation discussed contents related to tax management.
EVFTA strengthens Vietnam

EVFTA strengthens Vietnam's attractiveness to European investors

VCN - The Vietnam - EU Free Trade Agreement (EVFTA) has been in effect for four years (August 1, 2020). However, the level of benefits received from this new generation FTA is divided and different among businesses.
How to diversify the supply chain?

How to diversify the supply chain?

VCN - International experience showed that many domestic enterprises supplying products to multinational corporations has been an important factor enabling countries and territories to rise in the value chain.

Latest News

VN

VN's car industry to diversify supply chain

While China remains a significant supplier, recent trade data highlights Việt Nam’s efforts to diversify supply to meet industry demands.
Exports of agro-forestry-aquatic products down nearly 5 per cent in January

Exports of agro-forestry-aquatic products down nearly 5 per cent in January

Việt Nam’s export value of agro-forestry-aquatic products was estimated at US$5.08 billion in January, marking a 4.9 per cent decline compared to the same period last year.
Thailand reviews anti-dumping tax on Vietnamese steel

Thailand reviews anti-dumping tax on Vietnamese steel

TRAV recommended that the Việt Nam Steel Association (VSA) notify relevant local manufacturers and exporters to answer the investigation questionnaire within the prescribed deadline.
In the first 15 days of 2025, total import-export turnover reached more than US$34 billion

In the first 15 days of 2025, total import-export turnover reached more than US$34 billion

VCN - Total import-export turnover in the first half of January 2025 reached more than US$34 billion, the trade balance had a deficit of nearly US$2 billion.

More News

Pangasius fetch record price in early 2025

Pangasius fetch record price in early 2025

Currently, larger pangasius weighing over 1.2kg, are selling at VNĐ32,440 (US$1.29) per kilogram, a record high not seen since 2022.
Việt Nam and India trade reached $15 billion in 2024

Việt Nam and India trade reached $15 billion in 2024

Trade relations between Việt Nam and India continue to flourish, with bilateral trade turnover reaching around US$15 billion in 2024.
Việt Nam

Việt Nam's port firms thrive in 2024

Strategic investments and expansions are expected to further enhance the sector’s performance.
Software exporter looks to new pace of growth

Software exporter looks to new pace of growth

FPT Software (F-Soft) Đà Nẵng plans to earn VNĐ3.6 trillion (US$144 million) in exports in 2025 after introducing a third campus at the FPT Complex and signing a strategic deal with the city.
Việt Nam

Việt Nam's exports to EU see impressive recovery in 2024

Việt Nam’s exports to the EU made an impressive recovery in 2024, reaching nearly US$51.7 billion, an increase of $8.08 billion compared to 2023.
Việt Nam–CPTPP trade turnover exceeds $100 billion

Việt Nam–CPTPP trade turnover exceeds $100 billion

The turnover accounts for 13.1 per cent of Việt Nam’s total import-export turnover last year.
E-commerce, a game changer for textile manufacturers

E-commerce, a game changer for textile manufacturers

According to a Việt Nam Textile and Apparel Association (VITAS) report, the proportion of textile businesses adopting e-commerce strategies has increased from 7-8 per cent in 2021, to over 20 per cent by the end of last year.
China remains the largest market for Việt Nam’s cassava and cassava products

China remains the largest market for Việt Nam’s cassava and cassava products

China accounted for 92.85 per cent of the total export volume and 91.77 per cent of the total export value, amounting to 2.43 million tonnes worth $1.06 billion.
Hải Phòng seaport system strives to handle 112 million tonnes of cargo this year

Hải Phòng seaport system strives to handle 112 million tonnes of cargo this year

The Hải Phòng Maritime Port Authority will coordinate with the municipal People’s Committee and relevant sides to find locations for dumping waste from construction, dredging, and maintenance activities.
Read More

Your care

Latest Most read
VN

VN's car industry to diversify supply chain

While China remains a significant supplier, recent trade data highlights Việt Nam’s efforts to diversify supply to meet industry demands.
Exports of agro-forestry-aquatic products down nearly 5 per cent in January

Exports of agro-forestry-aquatic products down nearly 5 per cent in January

Việt Nam’s export value of agro-forestry-aquatic products was estimated at US$5.08 billion in January, marking a 4.9 per cent decline compared to the same period last year.
Thailand reviews anti-dumping tax on Vietnamese steel

Thailand reviews anti-dumping tax on Vietnamese steel

TRAV recommended that the Việt Nam Steel Association (VSA) notify relevant local manufacturers and exporters to answer the investigation questionnaire within the prescribed deadline.
In the first 15 days of 2025, total import-export turnover reached more than US$34 billion

In the first 15 days of 2025, total import-export turnover reached more than US$34 billion

VCN - Total import-export turnover in the first half of January 2025 reached more than US$34 billion, the trade balance had a deficit of nearly US$2 billion.
Pangasius fetch record price in early 2025

Pangasius fetch record price in early 2025

Currently, larger pangasius weighing over 1.2kg, are selling at VNĐ32,440 (US$1.29) per kilogram, a record high not seen since 2022.
Mobile Version