Consumer choice is the driving force for business transformation

VCN - Promoting sustainable production and consumption has been of interest to businesses and the Government, but there are still many obstacles and difficulties that require the participation of many parties, including manufacturers and consumers. Mr. Ho Tung Bach, Deputy Head of the Consumer Protection Department, National Competition Commission (Ministry of Industry and Trade) shared about this issue.
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https://haiquanonline.com.vn/lua-chon-cua-nguoi-tieu-dung-la-dong-luc-de-doanh-nghiep-chuyen-minh-188646.html
https://haiquanonline.com.vn/lua-chon-cua-nguoi-tieu-dung-la-dong-luc-de-doanh-nghiep-chuyen-minh-188646.html

What is the current demand and awareness of consumers for using sustainable products, Sir?

Currently, sustainable production and consumption is a practical trend, not only in Vietnam but also a global trend which has been implemented and promoted in many countries. Therefore, recently, consumer awareness of green consumption, as well as choosing products with green production processes, friendly to the environment, has been raised. There have been reports showing that revenue for green products has increased by 15%, at the same time, consumer spending on green products increases every year.

From the change in consumer demand, how do you assess the level of change of manufacturers in increasing the production of sustainable products?

We are talking about two aspects: production and consumption. To have green products, the role of the manufacturer is needed. However, on the other hand, after consumers consume green products, they themselves will make assessments and choices, thereby creating motivation for businesses to continue developing green production activities.

Obviously, to produce and consume green, on the one hand, the role of businesses and the role of consumers are indispensable. Recently, we have clearly recorded the proactive participation of the business community, especially in the context of Vietnam participating in implementing commitments to reduce carbon emissions by 2050, and at the same time, the Government is also determined to have specific results for actions to reduce carbon emissions by 2030. That determination has been spread and gradually realized from the provisions in legal documents. There have been many legal documents stipulating the responsibility of enterprises in implementing sustainable production and consumption. In parallel, many specific activities have been deployed. For example, regulations on energy labeling for products to provide information to consumers; applying clean energy sources in the production process...

However, green production and manufacturing impose a lot of requirements on resources, especially in the initial investment phase, which in some cases can affect the cost and price of production. This leads to the selling price of green products often tending to be higher than that of conventional products. This is also one of the reasons why consumers have difficulty deciding to choose green products.

And another problem we can also see is that some businesses operate dishonestly, taking advantage of information about green products to sell at high prices, confusing consumers, and damaging consumer rights. This is also the problem that makes consumers feel more insecure and worried when choosing to use products labeled as green products.

From that reality, state management agencies have also completed mechanisms and policies to support businesses in accessing capital and resources to reduce production costs and improve competitiveness. At the same time, strengthen propaganda work to provide consumers with information about manufacturers and reliable green products, helping consumers increase their confidence when deciding to use the product.

On the other hand, some businesses operate dishonestly, taking advantage of information about green products to sell at high prices, confusing consumers, and damaging consumer rights. This also negatively impact on consumer’s belief, which make consumers feel more insecure and worried when choosing to use products labeled as green products.

From that reality, state management agencies have also completed mechanisms and policies to support businesses in accessing capital and resources to reduce production costs and improve competitiveness. At the same time, strengthen propaganda to provide consumers with information about manufacturers and reliable green products, helping consumers increase their confidence when deciding to use the product.

In Vietnam market, domestic products face fierce competition from imported products. How do you assess this issue?

In recent years, Vietnam has integrated deeply and widely into the world market. Therefore, in the domestic market, there are not only domestic products but also many imported products. However, this is a game in which we must accept equal competition not only domestically but also in international markets.

However, domestically, Vietnamese enterprises own many advantages. First, in terms of raw materials, we can make use of home resources with a variety of raw materials in the Vietnamese market. Some enterprises have developed models based on seasonal raw materials, that is, each season has its own products and used them right in the domestic market. This also creates outstanding competition compared to imported products. Therefore, if enterprises have investment and research, in terms of competitiveness, they will not be inferior to foreign products.

Moreover, Vietnamese enterprises are exposed to huge support from Vietnamese consumers, especially those that bring common values ​​and benefits to society and contribute to the overall development of the national economy.

Thank you very much!

By Ngọc Linh/ Thu Phuong (recorded)

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