Vietnam’s digital banking adoption catches up with developed markets
The increase in active digital bank users is arguably higher in Vietnam compared with APAC's emerging markets and some APAC developed markets. (Photo: vtv.vn)
The adoption of digital banking in Asia-Pacific (APAC) emerging markets, especially Vietnam, has caught up with that in developed markets.
This information was released in the McKinsey report on the digital banking behaviours of 20,000 urban banking consumers across 15 APAC markets, including Vietnam.
This change in behaviour has brought the financial services industry to a new level of maturity, opening up new opportunities for banks and nonbanks alike. The window for seizing opportunities will narrow quickly as consumers give serious consideration to innovative propositions from digital banks.
The report identified the gap between customers' interest in digital banking vs their actual actions, how banks can better capture opportunities from this gap, and the core technologies that can support banks in doing so.
It revealed that the increase in active digital bank users is arguably higher in Vietnam compared with APAC's emerging markets and some APAC developed markets.
Between 2017 and 2021, 88 percent of APAC consumers in emerging markets actively use digital banks, a 33 percentage points increase. In Vietnam, the numbers rose by 41 percentage points to 82 percent in 2021.
At the same time, fintech and e-wallet penetration reached 56 percent in 2021 for Vietnam, a hike of 40 percentage points from 2017. This penetration level is even higher than the average of APAC emerging markets (at 54 percent) and developed markets (43 percent).
Large majority (73 percent) of Vietnamese consumers are multi-channel banking users. This means they use a combination of digital banks and physical branches.
Despite the change in consumer behaviours, banks are not doing enough to capture digital sales, due to limited digital offerings and a lack of meaningful engagements with digital users, the report says.
Accordingly, three strategic moves banks can consider in closing this gap include rethinking the role of branches. Banks need to strengthen branches' omnichannel delivery – measuring both financial goals and customer’s satisfaction – ensuring that branch-based human interactions go beyond functional convenience to outperform empathy and understanding.
They should transform their business model to digital-first, or integrated omnichannel engagement centred on agile deployment on artificial intelligence (AI) and machine learning capabilities. Banks need to deliver value propositions that are intelligent (automating key decisions and recommending actions), personalised (based on an understanding of customers behaviours), and omnichannel (embed digital banking capabilities within partner ecosystems).
Bank should play a role of digital attacker (digital-only banks using a cloud-native, low-cost platform) or an omnichannel incumbent to stay competitive. In doing so, banks must differentiate their digital value proposition from existing offerings, focus on gaining access to large customer ecosystem to scale fast, and capture transactions and balances as primary bank.
Banks in emerging markets are already leading digital innovation but the market is getting crowded and competitive. To stay relevant, banks should think about building (or acquire) AI and machine learning capabilities in three areas sales and service, operations and IT and develop the right structure as well as hire or reskill the right talent./.
Related News
![Vietnam - France trade reached nearly US$2.5 billion in the first half of the year](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/23/14/croped/image0012024072010161720240723142729.png?240724091832)
Vietnam - France trade reached nearly US$2.5 billion in the first half of the year
09:18 | 24/07/2024 Import-Export
![Rubber exports grows sharply in June](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/09/15/croped/0409-cao-su20240709152605.jpg?240711094648)
Rubber exports grows sharply in June
09:46 | 11/07/2024 Import-Export
![Vietnam rises 11 places in budget transparency ranking](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/06/09/croped/hd-bank-tien-mat-zig-1-30882024070407002720240706093504.jpg?240708095114)
Vietnam rises 11 places in budget transparency ranking
09:51 | 08/07/2024 Finance
![South Korea is Vietnam’s leading trading partner](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/05/10/image0012024070108320520240705101827.png?rt=20240705101830?240705102121)
South Korea is Vietnam’s leading trading partner
10:21 | 05/07/2024 Import-Export
Latest News
![Perfecting the legal framework to promote upgrading the stock market](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/25/22/croped/132024072310541020240725221344.jpg?240726081814)
Perfecting the legal framework to promote upgrading the stock market
08:18 | 26/07/2024 Finance
![Margin loan continues hit new record](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/24/14/croped/fiin2024072315213620240724145347.jpg?240725092004)
Margin loan continues hit new record
09:20 | 25/07/2024 Finance
![Vietnam needs comprehensive regulatory framework to attract green financing](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/24/14/croped/green-finance-566620240724141129.5511800.jpg?240724021157)
Vietnam needs comprehensive regulatory framework to attract green financing
14:11 | 24/07/2024 Finance
![2025 budget estimation must be practical, accurate and efficient](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/23/13/croped/z5648711762772-4c57b15495cfcb197f8723d749fe4aa52024071917513120240723135923.jpg?240723023829)
2025 budget estimation must be practical, accurate and efficient
14:38 | 23/07/2024 Finance
More News
![The corporate bond market will be more vibrant in the second half of the year](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/22/15/croped/112024071818564620240722155216.jpg?240723082100)
The corporate bond market will be more vibrant in the second half of the year
08:20 | 23/07/2024 Finance
![Prioritize resources and promptly supplement capital for policy credit](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/17/14/nhcsxh-quang-ninh-1202407022251172024071616173420240717141834.jpg?rt=20240717141837?240722100700)
Prioritize resources and promptly supplement capital for policy credit
10:06 | 22/07/2024 Finance
![Measures suggested to boost startups’ access to capital](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/21/19/croped/measures-suggested-to-boost-startups-access-to-capital-56220240721193808.3646770.jpg?240721073852)
Measures suggested to boost startups’ access to capital
19:38 | 21/07/2024 Finance
![Inflationary pressure seen from monetary policy](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/18/22/croped/12024071118383020240718224146.jpg?240721094724)
Inflationary pressure seen from monetary policy
09:47 | 21/07/2024 Finance
![Banks with the problem of promoting credit growth](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/18/22/croped/142024070515243520240718222634.jpg?240720064949)
Banks with the problem of promoting credit growth
18:49 | 20/07/2024 Finance
![Proposal to increase Special Consumption Tax on tobacco products](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/19/15/croped/z5638560592107-bb19f9b3b6635b5bb407c871b1aff5ea2024071615410820240719150329.jpg?240720095049)
Proposal to increase Special Consumption Tax on tobacco products
09:50 | 20/07/2024 Finance
![Savings of individual customers at banks hit record high](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/19/14/croped/362413-savings20240719143011.3054670.jpg?240719023032)
Savings of individual customers at banks hit record high
14:30 | 19/07/2024 Finance
![Managing fiscal policy has achieved many positive and comprehensive results](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/18/22/croped/z5634201788386-8cf5a37a33eec7b9e4b5f8d46c60d6dc2024071509390720240718221008.jpg?240719021205)
Managing fiscal policy has achieved many positive and comprehensive results
14:12 | 19/07/2024 Finance
![Determine tools, policy for inflation control](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/18/22/croped/5-3231-5-long2024071116215420240718223836.jpg?240719021141)
Determine tools, policy for inflation control
14:11 | 19/07/2024 Finance
Your care
![Perfecting the legal framework to promote upgrading the stock market](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/25/22/croped/medium/132024072310541020240725221344.jpg?240726081814)
Perfecting the legal framework to promote upgrading the stock market
08:18 | 26/07/2024 Finance
![Margin loan continues hit new record](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/24/14/croped/medium/fiin2024072315213620240724145347.jpg?240725092004)
Margin loan continues hit new record
09:20 | 25/07/2024 Finance
![Vietnam needs comprehensive regulatory framework to attract green financing](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/24/14/croped/medium/green-finance-566620240724141129.5511800.jpg?240724021157)
Vietnam needs comprehensive regulatory framework to attract green financing
14:11 | 24/07/2024 Finance
![2025 budget estimation must be practical, accurate and efficient](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/23/13/croped/medium/z5648711762772-4c57b15495cfcb197f8723d749fe4aa52024071917513120240723135923.jpg?240723023829)
2025 budget estimation must be practical, accurate and efficient
14:38 | 23/07/2024 Finance
![The corporate bond market will be more vibrant in the second half of the year](https://english.haiquanonline.com.vn/stores/news_dataimages/2024/072024/22/15/croped/medium/112024071818564620240722155216.jpg?240723082100)
The corporate bond market will be more vibrant in the second half of the year
08:20 | 23/07/2024 Finance