IP protection for online exports increases in Vietnam

Intellectual property (IP) protection of online exports has become increasingly important for Vietnamese businesses as the country has entered a new stage of cross-border e-commerce, experts said.

IP protection for online exports increases in Vietnam hinh anh 1

A sorting chain at Amazon. Many Vietnamese companies register for Intellectual property (IP) protection for online exports as the country has entered a new stage of cross-border e-commerce. (Photo courtesy Amazon Global Selling)

Intellectual property (IP) protection of online exports has become increasingly important for Vietnamese businesses as the country has entered a new stage of cross-border e-commerce, experts said.

A recent report from Amazon Global Selling Vietnam revealed Vietnamese selling partners’ awareness of brand building and intellectual property protection has gradually improved.

In the past three years, the number of Vietnamese brands enrolled in its brand registry has grown seven times. The duration of Vietnamese selling partners from seller account registration to brand registry enrollment shortened 85% on average, the report said.

In addition, Vietnamese selling partners are paying more attention to global expansion, with 18.6% of Vietnamese selling partners having trademarks in the US, EU, Japan and other regions.

“Vietnam has implemented some fundamental IP initiatives to help increase awareness about the importance of protecting IP rights and streamline IP rights enforcement. With continued investment in strong IP rights, we can harness this positive momentum to stimulate its domestic capacity for innovation, enhance its global competitiveness, and help enterprises as well as the country's economy integrate widely and effectively with the global economy," said Nguyen Van Toan, Vice President of the Vietnam Association of Foreign Invested Enterprises (VAFIE).

"It is recommended that small and medium-sized companies understand the importance of working together with trade associations and organisations to support efforts to protect IP, stop counterfeiting, as well as improving the capability to enforce rights and obligations under Vietnam’s IP law and international commitments to which Vietnam is a signatory.”

To obtain patent and trademark protection, Toan suggested Vietnamese enterprises use the guidance of the Ministry of Science and Technology when introducing their products or services to the local market and get support from trusted international organisations when bringing their products and services to global markets.

A recent Amazon survey showed that, besides sales growth, global brand building and adoption are among the top key motivations for Vietnamese businesses to engage in cross-border e-commerce.

In recent years, the most successful Amazon selling partners from Việt Nam have invested in brand registration and brand building. They take advantage of Amazon’s tools and products to understand customer needs, attract and encourage visitors to their online store and product pages, and put effort into having a good image, product content, and brand stories.

Also, according to an internal survey, Vietnamese selling partners showed high satisfaction with Amazon’s products and services to build their own brand with a 7.5/10 score.

In March 2021, An Phát Holdings successfully registered AnEco trademark in the US. This is a solid stepping stone for the company to strongly develop their made-in-Việt Nam compostable product line.

Lagooco is also one of the first Vietnamese businesses to acquire the "Climate Pledge Friendly" badge on Amazon, making it easier for everyone to discover the brand "Lagooco" and purchase items that fulfill environmental sustainability requirements. After only two weeks on Amazon, three out of four Lagooco cashew products have landed at the top of the ten best-selling new cashew items, indicating the company's early success.

Longevity Sea Grapes realised the importance of investing in improving their branding strategies to protect and strengthen the reputation of made-in-Vietnam products as well as to make the most of this ever-growing need from global customers. Thus, since June 2020, the company has successfully registered for a trademark in the US. In the coming years, Longevity Sea Grapes is determined to become not only the leading sea grape brand in the world but also the pride of Vietnam./.

en.vietnamplus.vn

Related News

How does the Fed

How does the Fed's interest rate cut affect Vietnam?

VCN - In the latest meeting of the Federal Open Market Committee (FOMC), the Fed decided to cut interest rates by 50 basis points to a range of 4.75%-5%. Analysts have given different perspectives on this decision.
Important step to soon upgrade stock market

Important step to soon upgrade stock market

VCN - According to experts, the Ministry of Finance's issuance of Circular No. 68/2024/TT-BTC dated September 18, 2024 is an important step in the process towards the goal of improving the quality of the Vietnam’s stock market.
Vietnam still primarily relies on processing and manufacturing with limited automation integration

Vietnam still primarily relies on processing and manufacturing with limited automation integration

VCN - Vietnam needs to cultivate domestic enterprises that are large-scale, possess international competitiveness, boast established brands, and can serve as cornerstones in leading the industrialization and modernization process.
Vietnam to achieve credit rating as set target

Vietnam to achieve credit rating as set target

VCN - With the current credit rating scale, Vietnam is getting closer to the target of raising the investment rating grade by 2030 set out in the National Credit Rating Improvement Project by 2030.

Latest News

Supporting industry enterprises: Learning standards, understanding opportunities

Supporting industry enterprises: Learning standards, understanding opportunities

VCN - Currently, many potential industries have "opened" opportunities for Vietnamese enterprises to enter, such as the semiconductor industry, supporting industries for the aviation sector. However, the higher the added value of the sector, the more it requires enterprises to meet international standards.
100 most valuable Vietnamese brands on the limelight

100 most valuable Vietnamese brands on the limelight

This year’s Brand Finance Vietnam 100 Report was also released to provide a comprehensive picture of the valuations.
Need to quickly act to catch up with the "green" trend

Need to quickly act to catch up with the "green" trend

VCN - With the movement from the global level to Vietnam's main markets, as well as the strong commitment of the Vietnamese Government, the trend of "compulsory green/sustainable transformation" has become clear to Vietnamese businesses instead of voluntary as before. However, the level of readiness of businesses is not high.
Businesses cooperate to develop advanced technology

Businesses cooperate to develop advanced technology

VCN- In order to foster development of the high-tech sector, one of factors is close cooperation between businesses to improve competitiveness and promote innovation.

More News

Export target for 2024 set at US$400 billion

Export target for 2024 set at US$400 billion

VCN - Since the beginning of the year, Vietnam's export activities have continued to recover. It is forecasted that the total export turnover for the entire year may reach a historic milestone of US$400 billion.
Thai Binh intensifies cooperation with Russian localities

Thai Binh intensifies cooperation with Russian localities

A delegation from the northern province of Thai Binh, led by Chairman of the provincial People’s Council Nguyen Tien Thanh, on October 10 met with representatives of the Moscow Chamber of Commerce and Industry, along with several Russian businesses.
Ho Chi Minh City partners with nine provinces to boost import and export activities

Ho Chi Minh City partners with nine provinces to boost import and export activities

VCN - Ho Chi Minh City (HCMC) and nine provinces in the northern and north-central regions are cooperating in socio-economic development, leveraging each region's advantages and potential to boost import and export activities.
Vietnam

Vietnam's second rice brand enters picky Japanese market

Japonica - AAN has become the second Vietnamese rice brand to have entered Japan, with a ceremony held on October 9 to debut the produce.
Enterprises need to be ready to respond to trade defense

Enterprises need to be ready to respond to trade defense

VCN - According to the Department of Trade Defense, through the process of protecting the rights of Vietnamese manufacturing and exporting enterprises in each trade defense case, the outcome of the appeal depends largely on the quality of coordination between the parties involved.
Foreign investors interested in green development, semiconductor industry in Vietnam

Foreign investors interested in green development, semiconductor industry in Vietnam

Green, clean development and semiconductor chip production are among the sectors in Vietnam that foreign investors are interested in, according to VinaCapital CEO and Founding Partner Don Lam.
Vietnam’s stainless steel exports under dual investigation

Vietnam’s stainless steel exports under dual investigation

The US Department of Commerce (DOC) has initiated an anti-dumping and countervailing duty investigation into corrosion-resistant steel (CORE) imported from Vietnam, alongside nine other countries and territories.
F&B industry to reach 30 billion USD in 2024

F&B industry to reach 30 billion USD in 2024

The Ministry of Industry and Trade (MoIT) forecasts that the revenue of the food and beverage (F&B) industry will grow by 10.92% this year, reaching more than 720 trillion VND (29.8 billion USD).
Self-sufficiency in raw materials critical for garment, footwear

Self-sufficiency in raw materials critical for garment, footwear

Vietnam needs breakthrough solutions to upgrade the value chains of the garment and footwear industries with the focus on achieving self-sufficiency in raw materials to increase added value and develop sustainably.
Read More

Your care

Latest Most read
Supporting industry enterprises: Learning standards, understanding opportunities

Supporting industry enterprises: Learning standards, understanding opportunities

VCN - Currently, many potential industries have "opened" opportunities for Vietnamese enterprises to enter, such as the semiconductor industry, supporting industries for the aviation sector. However, the higher the added value of the sector, the more it r
100 most valuable Vietnamese brands on the limelight

100 most valuable Vietnamese brands on the limelight

This year’s Brand Finance Vietnam 100 Report was also released to provide a comprehensive picture of the valuations.
Need to quickly act to catch up with the "green" trend

Need to quickly act to catch up with the "green" trend

VCN - With the movement from the global level to Vietnam's main markets, as well as the strong commitment of the Vietnamese Government, the trend of "compulsory green/sustainable transformation" has become clear to Vietnamese businesses instead of volunta
Businesses cooperate to develop advanced technology

Businesses cooperate to develop advanced technology

VCN - According to experts and enterprises, the cooperation among enterprises helps optimize production processes through sharing technology and knowledge.
Export target for 2024 set at US$400 billion

Export target for 2024 set at US$400 billion

Since the beginning of the year, Vietnam's export activities have continued to recover. It is forecasted that the total export turnover for the entire year may reach a historic milestone of US$400 billion.
Mobile Version