Global export opportunities for wood and furniture products through e-commerce

VCN - At the "Cross-border e-commerce conference - global growth opportunities for the export of Vietnamese wooden furniture products" organized by the HawaExpo 2024 Organizing Committee in collaboration with Amazon and Wayfair, experts all affirmed that taking advantage of cross-border e-commerce channels would help Vietnamese wood and furniture products reach more customers and increase revenue.
While traditional export channels face difficulties, wooden furniture export through e-commerce still grow highly. Photo: N.H
While traditional export channels face difficulties, wooden furniture export through e-commerce still grows highly. Photo: N.H

Ms. Duong Minh Tue, Vice President of Ho Chi Minh City Handicraft and Wood Processing Association, said that with many strengths in forestry development, business support policies and free trade agreements, Vietnamese wood and wood product export had achieved much success in the international market. Vietnam was currently the leading country in furniture export to the US market. Vietnam's wood industry was well-positioned to take advantage of strong demand from domestic and international markets, while businesses were investing in new technology and digital transformation to develop new products and services, improving competitiveness, increasing efficiency and increasing productivity.

Ms. Tue said that in recent times, the traditional export market segment had been facing many challenges due to low global economic growth, weak global consumer demand, increased protection barriers, and many countries continued to maintain tight monetary policy. Meanwhile, e-commerce sales of furniture and handicrafts were still growing rapidly. This showed that participating in e-commerce platforms was a new direction for Vietnamese wood industry businesses. Some businesses participated in selling through e-commerce platforms such as Wayfair and Amazon and achieved quite positive initial results.

According to Ms. Tue, Vietnamese wood and furniture businesses had the advantage of being flexible and highly adaptable. To increase the level of recognition and access diversely to customers, businesses need to consider and systematically invest in online sales activities and diversify sales channels in their business strategy.

Ms. Nguyen Thanh Yen My, Senior Account Manager, Amazon Global Selling Vietnam, said that although world trade had not completely recovered, global e-commerce was still constantly growing. Cross-border e-commerce was a trend and a new form of export helping small and medium-sized businesses grow strongly. It was estimated that in the period 2020 - 2027, the aggregate growth rate of global cross-border retail e-commerce would increase by 28.4%. Notably, Southeast Asia was the region with the fastest growth in online sales on a global scale; Of which export through e-commerce in Vietnam was expected to grow over 20%/year.

Ms. Nguyen Thanh Yen My informed that in the US, e-commerce was forecast to increase sharply in the furniture industry in the next 4 years and could reach US$ 118.6 billion by 2027. In particular, furniture products such as shoe racks, bed frames, foldable desks, kitchen shelves, bathroom shelves, and personalized gift products... were selling very well on e-commerce platforms. Especially after the COVID-19 pandemic, Americans' demand to care for, decorate their homes and work at home increased. Some products of wooden spice shelves, coffee shelves, and decorative bookshelves were not only consumed by home customers but can also be used for restaurants and hotels. However, manufacturers need to pay attention to prioritizing products that could be easily disassembled and assembled, with compact sizes to pack and transport easily.

Mr. Jimmy Wang, senior manager of WayfWay supplier search, also said that through the e-commerce platform, Vietnamese businesses could directly reach many different customers everywhere in the world. Recently, many Chinese suppliers bought Vietnamese furniture and resold them globally through cross-border e-commerce.

“The best-selling products are beds, cabinets, TV shelves, coffee tables and even garden furniture. So why don't Vietnamese manufacturers take advantage of their advantages to sell directly to customers using cross-border e-commerce?" - Mr. Jimmy Wang said.

Mr. Jimmy Wang recommended that to relieve online shoppers' psychology of not being able to touch and feel the product, sellers must prioritize comfort and actively advise customers about the products they want to buy. In addition, customer service and delivery were also issues of concern to buyers. Understanding the above reasons, e-commerce platforms currently provided many business support services from posting products online, packaging, shipping, and returning goods to bring the best experience, creating peace of mind for customers.

By Nguyen Hien/ Binh Minh

Related News

Mid-November: Vietnam

Mid-November: Vietnam's trade volume matches 2023 total, eyes record-breaking growth

VCN - By mid-November 2024, Vietnam's total import-export turnover reached an impressive US$681.48 billion, equaling the full-year trade figure for 2023
Why seafood exports to some Middle Eastern Countries are stalled

Why seafood exports to some Middle Eastern Countries are stalled

VCN - Several shipments of seafood exported to certain Middle Eastern countries have been delayed due to legal challenges related to consular legalization procedures. This has created significant bottlenecks in accessing these markets.
Businesses need support from vietnamese representative offices abroad

Businesses need support from vietnamese representative offices abroad

VCN - Several heads of Vietnamese representative offices abroad believe that Vietnamese businesses need to prepare solutions to respond to the changing global economy and meet the increasing demands of the international market.

Latest News

Approach strategy of the seafood industry when implementing UKVFTA

Approach strategy of the seafood industry when implementing UKVFTA

VCN - As one of Vietnam's strong export industries to the UK, especially when the Vietnam - United Kingdom of Great Britain and Northern Ireland Free Trade Agreement (UKVFTA) comes into effect, with a detailed information approach strategy, it has created a great driving force to promote the export of Vietnamese seafood products to this market.
Vietnamese enterprises facing challenges from cross-border e-commerce platforms

Vietnamese enterprises facing challenges from cross-border e-commerce platforms

VCN – In recent years, with the rapid development of cross-border e-commerce (CBEC) platforms, domestic enterprises in Vietnam have been facing numerous difficulties and challenges.
Vietnam, Malaysia eye new milestone in trade ties

Vietnam, Malaysia eye new milestone in trade ties

The official visit to Malaysia from November 21-23 by Party General Secretary To Lam is expected to open up new opportunities for and mark a new milestone in the economic and trade cooperation between Vietnam and Malaysia. Vietnam and Malaysia are key economic, trade, and investment partners. Their economic and trade ties have steadily grown since the two nations established diplomatic relations in 1973.
Shrimp exports surge in 10 months, generating 3.2 billion USD

Shrimp exports surge in 10 months, generating 3.2 billion USD

Vietnam’s shrimp exports in October reached US$394 million, a strong 24% increase year-on-year, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).

More News

Vietnam’s exports to the U.S. near US$100 billion milestone

Vietnam’s exports to the U.S. near US$100 billion milestone

VCN - By the end of October, Vietnam's exports to the United States approached US$100 billion, reaffirming its position as Vietnam's largest export market.
From the “abnormal” coffee price, worries about the new crop

From the “abnormal” coffee price, worries about the new crop

VCN - The Vietnamese coffee industry enters the new crop with the question of what is a reasonable price to ensure benefits for coffee growers while still retaining international consumers.
What obstacles limit the market share of Vietnamese goods in the UK?

What obstacles limit the market share of Vietnamese goods in the UK?

VCN - Vietnamese goods account for only about 1% of total imports into the UK market. One of the reasons is that they have not yet built their own brands and have not focused on effective strategies and approaches to market information.
Storm No. 3 destroys profits of many insurance companies

Storm No. 3 destroys profits of many insurance companies

VCN - Due to the impact of storm No. 3, the business results of the third quarter and the first 9 months of 2024 of the insurance sector have been significantly affected. This requires more efforts from businesses for the results of the whole year 2024.
Vietnam, Malaysia eye golden partnership opportunities in Halal industry

Vietnam, Malaysia eye golden partnership opportunities in Halal industry

Cooperation in the Halal industry can help Vietnamese products reach nearly 2 billion Muslim consumers worldwide, representing over 24% of the global population, according to Malaysia’s Minister of Investment, Trade, and Industry Zafrul Abdul Aziz.
Tra fish sector aiming for production, processing greening for sustainable development

Tra fish sector aiming for production, processing greening for sustainable development

Greening production and processing to meet export requirements is both a trend and a necessity for many industries, including the tra fish sector.
Developing supporting industries for the billion-dollar export commodity groups

Developing supporting industries for the billion-dollar export commodity groups

VCN - Electronic products and components are one of export commodity groups with turnover exceeding one billion USD, but the supporting industry for this group is still modest.
Village craft products conquer the world

Village craft products conquer the world

VCN - Vietnam's handicraft products have significant potential to captivate international customers, enhancing export value and revenue.
Enterprises urged to tap potential to expand exports to EU via official channels

Enterprises urged to tap potential to expand exports to EU via official channels

The Vietnam Trade Promotion Agency under the Ministry of Industry and Trade (MoIT) on November 18 organised a seminar on promote trade in the European market, focusing on potential for expanding exports to the European market via official channels.
Read More

Your care

Latest Most read
Approach strategy of the seafood industry when implementing UKVFTA

Approach strategy of the seafood industry when implementing UKVFTA

VCN - Mr. Nguyen Hoai Nam, Deputy General Secretary, Vietnam Association of Seafood Exporters and Producers (VASEP), said that the advantage that UKVFTA brings is that the main products of the seafood industry enjoy 0% import tax to the UK, especially key
Mid-November: Vietnam

Mid-November: Vietnam's trade volume matches 2023 total, eyes record-breaking growth

By mid-November 2024, Vietnam's total import-export turnover reached an impressive US$681.48 billion, equaling the full-year trade figure for 2023
Vietnamese enterprises facing challenges from cross-border e-commerce platforms

Vietnamese enterprises facing challenges from cross-border e-commerce platforms

VCN - E-commerce platforms have emerged as crucial distribution channels, enabling goods to reach consumers quickly and conveniently.
Vietnam, Malaysia eye new milestone in trade ties

Vietnam, Malaysia eye new milestone in trade ties

The official visit to Malaysia from November 21-23 by Party General Secretary To Lam is expected to open up new opportunities for and mark a new milestone in the economic and trade cooperation between Vietnam and Malaysia. Vietnam and Malaysia are key economic, trade, and investment partners. Their economic and trade ties have steadily grown since the two nations established diplomatic relations in 1973.
Shrimp exports surge in 10 months, generating 3.2 billion USD

Shrimp exports surge in 10 months, generating 3.2 billion USD

Vietnam’s shrimp exports in October reached US$394 million, a strong 24% increase year-on-year, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).
Mobile Version