Farm produce reach Europe via Vietnam’s e-commerce platform

Thanh Ha lychees in a supermarket in Paris (Photo: VNA)

Over three tonnes of Bac Giang lychees meeting GlobalGAP standard recently passed customs clearance at Frankfurt airport, Germany thanks to a transaction via the Vietnamese e-commerce platform Voso.

It was the first time an agricultural product of Vietnam had been shipped to Europe through the “cross-border e-commerce” model on a platform developed and operated by the Southeast Asian nation, via a cooperation programme among the Ministry of Industry and Trade’s Vietnam E-Commerce and Digital Economy Agency, Voso and Viettel Post.

Voso launched its Voso Global last March, offering high-quality Vietnamese farm produce to consumers in foreign markets, especially overseas Vietnamese. They could place orders and make payments via an international payment system. Products will be carried by air to Germany via Viettel Post’s partners and delivered to customers within 4-5 days.

Head of the Vietnam E-Commerce and Digital Economy Agency Dang Hoang Hai said previously, Vietnam exported farm produce to Asia and Europe, mostly via international e-commerce platforms like Amazon.

Now via Voso, Vietnam’s e-commerce industry has made a stride in bringing fresh and quality products to demanding markets like Europe.

General Director of the Viettel Post Tran Trung Hung said in the immediate future, the agency will partner with Voso to build its Vietnamese and English versions, thus better serving overseas Vietnamese in Europe and European consumers.

As the European Union – Vietnam Free Trade Agreement already took effect, exporters, local enterprises, cooperatives and inpiduals with quality products could have more chances if they optimise cross-border e-commerce./.