More people in rural areas shopping online

More people in rural areas shopping online

Rural consumers are increasingly shop online, with 46 percent of internet users engaged in online shopping activities.
Shopping habits change due to COVID-19

Shopping habits change due to COVID-19

The COVID 19 pandemic has affected everyone Since the peak of the pandemic consumers in Vietnam cities have changed their buying habits
More than half of Vietnamese people to shop online by 2025

More than half of Vietnamese people to shop online by 2025

It is estimated that approximately 55% of the country’s population will shop online by 2025, with the average citizen spending US$600 per year in line with the Government's goals.
Online shopping increasingly unsafe for customers

Online shopping increasingly unsafe for customers

Data leaks from global brands like Adidas, F21, and Sears show that online shopping is not really secure for consumers.
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