national brand

Enhance the core values of the national brand

15:36 | 02/05/2024 Import-Export

Vietnam is always considered one of the most dynamic and open economies in the world, the 4th largest economy in ASEAN and the 40th largest in the world.

Elevating the core values of the national brand

14:47 | 27/04/2024 Headlines

VCN - Rice is one example. Despite being among the top countries in rice export volume, the Vietnamese rice brand remains quite faint in many markets worldwide.

Building a national brand is a long process

13:22 | 08/02/2024 Import-Export

VCN - According to Associate Professor, PhD. Nguyen Quoc Thinh (photo), Senior Lecturer of Brand Management Department (Faculty of Marketing, University of Commerce), the brands of Vietnamese businesses are increasingly focused on building and developing.

Vietnam"s national brand value up 11%

18:15 | 04/10/2022 Import-Export

Vietnam's national brand value rose by 11% this year, up from 388 billion USD to 431 billion USD, thanks to its growing investment attractiveness to foreign manufacturers, according to the leading brand valuation consultancy Brand Finance.

Vietnam national brand sees strong rise in value, position: Vietrade Director

14:41 | 20/04/2022 Import-Export

The value and position of the Vietnam national brand have constantly improved in recent years in the global market and received recognition from many prestigious international organisations, according to Vu Ba Phu, Director of the Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade.

Vietnam becomes fastest growing national brand in the world

20:48 | 23/12/2020 Import-Export

The national brand of Vietnam has been valued at US$319 billion for this year by Brand Finance, a sharp increase of 29% in comparison to the previous year, thereby becoming the fastest growing national brand in the world.

MoIT to organise national brand programme fourth quarter

15:57 | 26/03/2020 Import-Export

The Ministry of Industry and Trade MoIT will organise a ceremony to recognise national brands in the fourth quarter of 2020

Vietnam’s national brand valued at 247 billion USD

14:43 | 09/11/2019 Import-Export

Vietnam national brand in 2019 was valued at 247 billion USD by Brand Finance up 12 billion USD compared to 2018

Vietnam has no strategic thinking in building a national brand

09:12 | 26/05/2019 Import-Export

VCN - Vietnam has not had strategic thinking for the national Brand Programmeme. In the next five years, the first thing to do is plan the national branding strategy.

Difficulties in national brand building

16:47 | 25/05/2019 Import-Export

VCN - The context of deep economic integration is setting new requirements, changing the approach and building a national brand to make the best use of coming opportunities.

How is the Ministry of Industry and Trade developing a national brand?

12:03 | 21/04/2019 Import-Export

VCN - The Vietnam National Brand Program in the new period will include the linkage of product brands of enterprises with activities to attract investment and promote culture and tourism.

More effort needed to boost national brand value

19:33 | 18/04/2019 Import-Export

Greater effort is needed to boost Vietnam national brand value so as to earn higher export value attendees heard at a forum held in Hanoi on April 17 by the Ministry of Industry and Trade within the framework of the National Brand Week Programme

What are the pros, cons of a national brand for agriculture?

20:17 | 18/09/2017 Import-Export

There has and continues to be broad support and a large degree of talk focused on creating a unified national brand for produce of Vietnamese agriculture says the Ministry of Finance

Whether to buy national brand or not?

16:44 | 18/07/2017 Finance

VCN - Many famous brands in Vietnam are not in the national brand rankings or used to win the national brand but after 2 years these enterprises must register to be voted again. This is the reality of the Vietnam National Brand Program. Therefore, ma

Vietnam takes concrete measures to promote national brand

21:04 | 07/12/2016 Headlines

Over the past decade, uncomplicated and easy to understand advertising has given way to national branding— giving products an emotional connection to which their customers can identify.