Building Vietnamese product brands abroad: Lessons from persistence

Building Vietnamese product brands abroad: Lessons from persistence

Many Vietnamese products have affirmed their position and created a solid foothold in foreign markets thanks to successful brand building.
Solutions for the future of the rubber industry

Solutions for the future of the rubber industry

The rubber industry determines that sustainable development along with brand building will be the two main pillars for its development in the coming time.
Brand building for farm produce exported to China needed: experts

Brand building for farm produce exported to China needed: experts

Vietnamese producers need to pay special heed to ensuring food safety and transparency of production information; building brands and well managing growing area codes for products exported to China, said Nguyen Nhu Tiep, Director of the Agro-Forestry-Fisheries Quality Assurance Department under the Ministry of Agriculture and Rural Development (MARD).
Brand building must go hand-in-hand with social responsibility: VCCI

Brand building must go hand-in-hand with social responsibility: VCCI

Brand building for businesses must go hand-in-hand with social responsibility to form the foundation for sustainable development, according to the Vietnam Chamber of Commerce and Industry (VCCI).
Promoting national brands and businesses to export Vietnamese products

Promoting national brands and businesses to export Vietnamese products

Regarding building brands, Chairman of the Board of Directors of Sunhouse Group, said that the first factor is that the product creator must be aware of the importance of branding
Firms advised to focus on brand building via online channels

Firms advised to focus on brand building via online channels

Vietnamese businesses need to focus on brand building and usage of online channels rather than cheap prices, experts said at a conference in Ho Chi Minh City on November 22.
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