Human resources training takes centre stage to develop e-commerce

Training human resources in e-commerce is among focuses in plans on e-commerce development for 2024 of many localities, according to the Vietnam E-commerce and Digital Economic Agency under the Ministry of Industry and Trade (MoIT).

Under its plan issued in early April, Ho Chi Minh City will organise training courses and communication activities to help inpiduals, businesses, cooperatives, business households and traders know more about e-commerce regulations, transactions and platforms, social networks and the Internet.

Meanwhile, Hanoi has set a target of providing training on e-commerce for 2,000 people from organisations, businesses, business households, state management agencies, and schools.

The capital city aims to expand consumption markets for agricultural products, handicrafts, One Commune-One Product (OCOP) products, and consumer products through e-commerce channels.

It will also promote cross-border e-commerce transactions through conferences, seminars and training.In addition to raising public awaraness of e-commerce, the city will introduce and promote effective models and short training courses for enterprises and inpiduals.

The southern provinces of Binh Phuoc and Vinh Long, and the south central province of Binh Thuan also developed plans to promote e-commerce, in which, they identify measures to improve the quality of the human resources in the e-commerce sector.To support local State-management agencies in updating new policies on e-commerce and overcoming difficulties in production and business, the E-commerce Development Centre (EcomViet) at the MoIT’s E-commerce and Digital Economy Agency has coordinated with cross-border e-commerce platforms such as Amazon and Alibaba to carry out a series of e-commerce connection programmes and training in provinces and cities.

These programmes have attracted representatives from state management agencies, businesses, cooperatives, business households, and training establishments.In the coming time, EcomViet will continue to coordinate with companies to provide human resources training to localities across the country. It also plans to offer training courses for target groups, and organise training seminars on e-commerce for lecturers at colleges and universities.

A report of the MoIT’s E-Commerce and Digital Economy Agency showed that revenue of products sold through online business-to-consumer (B2C) retail models increased from 10.8 billion USD in 2018 to 20.5 billion USD last year.The figure is forecast to surge in the coming time and reach 650 trillion VND (26.31 billion USD) in 2024.According to a report on online retail market in 2023 released by e-commerce data platform Metric, 2.2 billion items were successfully delivered through five major e-commerce platforms in Vietnam, namely Shopee, Lazada, Tiki, Sendo, and Tiktok Shop, a surge of 52.3% over 2022.

The e-Conomy SEA 2022 report by Google, Temasek, and Brain & Company said that Vietnam was one of the countries recording highest e-commerce growth.

The B2C revenue and sales volume in Vietnam are predicted to continue their upward trend, with the five leading e-commerce platforms expecting to earn 310 trillion VND in 2024, representing a year-on-year growth of 35%./.