Corporate culture "lights the way" for sustainable development

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	Green Logistics - Foundation for sustainable development

Corporate culture is a spiritual asset, helping to create brand and promote sustainable growth. Illustration photo: H.Diu

Corporate culture is the "soul" that creates a brand

In October 2023, the Politburo issued Resolution No. 41-NQ/TW on building and promoting the role of Vietnamese entrepreneurs in the new era (Resolution 41). In particular, Resolution 41 sets out the tasks of building ethics and business culture, promoting national spirit, and arousing the desire to develop a prosperous and happy country. The resolution emphasizes the need of take ethics and business culture as the core, promoting the spirit of respect for the law; enhance the role of entrepreneurs in contributing to economic diplomacy, people-to-people diplomacy, and promoting the image of the country, people, and culture of Vietnam. At the same time, encouraging entrepreneurs and businesses to exercise social responsibility.

To implement these goals, many ministries and agencies have developed and implemented action programs. Recently, one of the tasks set out in Resolution No. 66/NQ-CP dated May 9, 2024 of the Government promulgating the Action Program to implement Resolution 41 is to build ethics and business culture, promote the national spirit, arouse the desire to develop a prosperous and happy country.

Accordingly, corporate culture is considered a spiritual asset, the "soul" that helps create brand, identity, enhance competitiveness, and boost corporate growth for the goal of sustainable development. In order to promote ethical cultural values, pioneering spirit of law compliance, transparency, fairness and integrity in the business and entrepreneur community, the Government assigns the Ministry of Culture, Sports and Tourism to preside over, in coordination with the Vietnam Chamber of Commerce and Industry (VCCI) to develop a project on ethical standards and business culture associated with national identity and accessing the quintessence of world business culture. Ministries, central and local agencies and business associations strengthen information to raise awareness for businessmen and businesses to implement ethical standards and business culture, associated with national identity, social responsibility, conscious of environmental protection; and respect the law.

At VCCI, the action program to implement Resolution 41 also sets out the task of increasing communication to encourage the spirit of entrepreneurship and entrepreneurship in society and building and spreading entrepreneurial ethics and business culture in the business community through spreading lessons and examples of entrepreneurs, especially entrepreneurs who have been awarded the titles "Typical Vietnamese Entrepreneurs".

Radial axis for sustainable development

With the goals and tasks set by all levels and sectors, Vietnamese businesses are making efforts to implement business culture as the foundation for stronger and more sustainable development.

Mr. Pham Hong Diep, Chairman of the Board of Directors of Shinec Joint Stock Company, said that corporate culture is the radial axis for sustainable development. "From an honest and ethical business culture, we have built our own corporate culture," Mr. Pham Hong Diep stated said.

Currently, Shinec has nearly 23 years of construction and development in many fields, from the shipbuilding industrial park infrastructure development and operation. According to Mr. Pham Hong Diep, no matter what production and business field, Shinec always puts the interests of partners and customers first. Thanks to that, Shinec has achieved many great strides, especially in the fields of infrastructure investment and business.

According to Ms. Dinh Thi Thuy, General Director of MISA Joint Stock Company, corporate culture is the factor that helps MISA unite resources within the organization, bringing together everyone with the same direction and the same aspiration. MISA has developed 10 external codes of conduct and 8 internal codes of conduct, helping MISA people practice good cultural habits, build a working environment of learning, initiative, creativity and responsibility. Ms. Thuy also emphasized that building corporate culture always starts from the cultural and ethical example of the leader.

Also on this issue, Mr. Nguyen Van Be Ba, Director of Ca Mau Gas Company (under Vietnam Gas Corporation - PV GAS) said that the requirement to build corporate culture is a timely and correct policy to help businesses create a competitive advantage, create their own cultural identity, and build a positive and effective working environment, helping employees maximize their own abilities and stick with businesses.

Or in the recent report on promoting learning and following Ho Chi Minh's ideology, ethics, and style of the Party Committee of the Central Business Bloc, all 38 businesses, agencies, and units have built a culture business, office culture. Many businesses have built corporate cultural content and institutions with many good models and practices, suitable to specific conditions of each industry/field in production and business activities. This is one of the characteristics that create the brand of each business. Furthermore, many businesses and banks in the bloc continue to take the lead in implementing social security work...

However, there are still a number of businessmen whose ethics, business culture, sense of law observance, social responsibility, and national spirit are not high, and still violate the law and collude with cadres, civil servants, and public employees who degrade and pursue personal interests, causing damage to the State and reducing people's trust. Therefore, many major cases related to businesses have been discovered and prosecuted. Along with that, the number of dissolved enterprises in the first months of 2024 remains high, indicating the unsustainability of the domestic private sector.

But these are just "one bad apple spoils the bunch", so continuing to promote the development of business culture and business ethics is an important solution. According to experts, along with complying with established regulations and rules, businesses and entrepreneurs need to continue to learn from experience and raise awareness. In addition, the authorities also need to strengthen support solutions and put policies into effective implementation to help entrepreneurs not go "on the wrong path", thereby building businesses with a sustainable cultural foundation, actively supporting international integration.