Actively bringing Vietnamese agricultural products to the world market

VCN- The exports of agricultural products and foodstuffs to foreign countries, especially to fastidious markets such as the US, Japan andthe EU is very difficult. However, it seems to be no longer true,as many Vietnamese enterprises have successfully exported agricultural products and foodstuffs to many countries around the world with stable sales growth year on year.  
tin nhap 20191121100948 National strategy on branding agricultural products needed
tin nhap 20191121100948 Implementation of CPTPP and EVFTA: Vietnamese agricultural products overcome technical barriers to dominate global market
tin nhap 20191121100948 Lack of traceability: Agricultural products struggle with exports to China
tin nhap 20191121100948
Ministry of Industry and Trade leaders introduced Vietnamese rice products to international customers at Foodexpo. Photo: N.H.

Difficult but many people have done it

Dr. Frauke Schmitz-Bauerdick, Chief Representative of the Federal Trade and Investment Promotion Department of Germany in Vietnam, said that Vietnamese goods were very well consumed in Germany. German consumers wear shoes made in Vietnam, wear clothes made in Vietnam, call their friends on smartphones made in Vietnam and eat shrimp, fish, and lychee grown in Vietnam.

This is great encouragement for Vietnamese businesses that have successfully exported their products to Germany and also those businesses that are trying to reach the standards of bringing goods to this market. Among Vietnam's successful exporters, PAN Group is a typical story with a series of member companies that own many famous brands not only in the country but also abroad, such as Vinaseed, Bibica, FimexVietnam, Lafooco and 584 Nha Trang.

Explaining this success, Mr. Truong PhuChien, Chairman and CEO of Bibica Company – a member of PAN Group said, with a series of member businesses, PAN Group has built a closed value chain of Farm - Food - Family. In particular, all stages of production, processing, storage and consumption are strictly controlled to ensure high quality products to consumers. According to Chien, the application of technology is the core element to ensure strict control.

Meanwhile, only available since 2012, the tea products of NTEAJSC also conquered a series of difficult markets. Mr. Nguyen Kim Cuong, Chairman of Nteasaid Ntea's success comes from its farm. Accordingly, the company's raw material area in Thai Nguyen province has been recognized to meet IFOAM agricultural standards by Biocert International. From this high-quality raw material, Ntea manufactures a variety of products such as tea bags, matcha tea and bottled water tea, thereby conquering customers in many markets such as Japan andSouth Korea.

According to experts, the opportunity to export agricultural products and foodstuffs in Vietnam is still very large, the problem is that Vietnamese businesses have to look at consumption trends and potential products in the target markets.

Mr. Kim Kee Ho, South Korea Investment Promotion Expert, said that young South Korean people tend to be single, so the demand for processed foods is huge. In particular, South Korean people who have traveled in Vietnam said they love Vietnamese cuisine and want to continue enjoying Vietnamese food in South Korea. Therefore, Vietnamese processed food will certainly have a good opportunity to be consumed in South Korea.

Meanwhile, in the EU, Mr. Matthias Ehrtmann, Representative of EuroCham pointed out a series of tariff opportunities for Vietnam's agricultural and food products after the EVFTA came into effect. With these advantages, Mr. Matthias said that all products of Vietnam have the potential to export to the EU market.

Strengthen connecting businesses with the market

According to Dr.Frauke Schmitz-Bauerdick, agreements like the CPTPP and the EVFTA have been signed that will make transactions easier, cheaper, and possibly faster in the future. But to compete in developed markets like Australia, Japan or Germany, Vietnam's food industry must comply with strict requirements on food security and quality.

In particular, in order to provide high quality food products, appropriate equipment is needed. Modern machines will help keep food products fresh, healthy, and provide a good experience for those who enjoy them. Competitive equipment is a prerequisite for creating food products that can compete in the international market. “Easier said than done. How to find the right technology, how to contact potential sellers and how to promote their own products abroad?” Ms. Frauke Schmitz-Bauerdicksaid.

Accordingly, trade fairs are a good way to connect with global and local food industry, and the latest technology in the market. More importantly, trade fairs are often the first step to contact with potential distributors and establish new trade relationships.

Regarding national trade promotion activities, Mr. Hoang Minh Chien, Deputy Director of Vietnam Trade Promotion Agency, Ministry of Industry and Trade said that every year, the State budget spent VND30 billion on trade promotion activities in the agricultural and foodstuff industry. According to statistics from businesses participating in trade promotion, in 2018, there were many contracts signed directly at trade promotion programs with a value of over US$12 million. In the near future, the Ministry of Industry and Trade will continue to organize many trade promotion activities to enhance the connection for Vietnamese manufacturing enterprises.

Meanwhile, Mr. Bui Huy Hoang, representative of Department of E-commerce and Digital Economy under the Ministry of Industry and Trade stressed the huge opportunity of exporting via e-commerce. “Through the e-commerce platform, Vietnam's Trung Nguyen coffee products have dominated the Chinese market with huge sales. A Polish dairy product also achieved sales of over US$100 million after just one year of selling on China's e-commerce platform,”said Hoang.

According to Mr. Hoang, the Department of E-Commerce and Digital Economy is preparing to complete the program to support Vietnamese enterprises to export to China via e-commerce channels. Choosing the Chinese market is due to the huge demand for goods, the world's leading e-commerce market and the habit of e-commerce transactions. At present, the Department of E-commerce and Digital Economy has officially cooperated with JD Group to build the Vietnam pavilion on JD e-commerce platform. In the domestic market, the Department also cooperated with Sendo and Viettel Post to build a national brand to support businesses to build brands.

By Nguyen Hien/ KieuOanh

Related News

Complying with regulations of each market for smooth fruit and vegetable exports

Complying with regulations of each market for smooth fruit and vegetable exports

VCN - According to Mr. Dang Phuc Nguyen (photo), General Secretary of the Vietnam Fruit and Vegetable Association (Vinafruit), with the development momentum and increasing consumption demand from the Chinese market, the Vietnamese fruit and vegetable industry is setting new records and is expected to reach an export turnover of US $10 billion by 2030. With great potential and advantages in developing agricultural products, Vietnam has been affirming its position as one of the world's leading agricultural exporters.
Coconut export enter acceleration cycle

Coconut export enter acceleration cycle

VCN - The opening of large markets and the proactiveness of enterprises in investing in deep processing and green transformation will create momentum for the Vietnamese coconut industry to enter a stronger growth cycle in the coming time.
Increasing consumption demand, steel enterprises have many opportunities

Increasing consumption demand, steel enterprises have many opportunities

VCN - Vietnam’s steel industry is benefiting from growing domestic and export demand for steel. However, moving into 2025, the industry still faces many challenges.
The Middle East: a promising seafood export market for Vietnam

The Middle East: a promising seafood export market for Vietnam

VCN - Seafood exports to the Middle East experienced double-digit growth in 2024, placing the region among the top two fastest-growing seafood import markets, second only to China.

Latest News

Việt Nam tightens fruit inspections after warning from China

Việt Nam tightens fruit inspections after warning from China

The Plant Protection Department has urged local authorities and relevant agencies to strengthen the inspection and monitoring of durian cultivation areas and export packing facilities following a warning from China.
Brand building key to elevate Vietnamese fruit and vegetable sector: experts

Brand building key to elevate Vietnamese fruit and vegetable sector: experts

Trade promotion, product introduction and brand promotion also need to be innovated to attract customers effectively.
Freight transport via China-Việt Nam cross-border trains posts rapid growth

Freight transport via China-Việt Nam cross-border trains posts rapid growth

The Nanning branch of China Railway Group Limited reported a sharp increase in freight transport on the China-Việt Nam cross-border railway last year, with trains departing from Guangxi carrying a total of 19,670 containers, marking a staggering annual increase of 1,153 per cent.
Vietnamese retail industry expects bright future ahead

Vietnamese retail industry expects bright future ahead

With a young and dynamic population, rising incomes and increasing urbanisation, the sector is emerging as one of the most promising engines for economic expansion in the coming years.

More News

Fruit and vegetable industry aims for $10 billion in exports by 2030

Fruit and vegetable industry aims for $10 billion in exports by 2030

Based on impressive export results in recent years, Việt Nam’s fruit and vegetable industry has set a target of achieving US$10 billion in export value by 2030, according to the Việt Nam Fruit and Vegetables Association.
GDP grows by over 7 per cent, exceeds target for 2024

GDP grows by over 7 per cent, exceeds target for 2024

The growth rate is relatively impressive for the 2011-24 period, only lower than the rates of 2018, 2019 and 2022.
Vietnamese pepper: decline in volume, surge in value

Vietnamese pepper: decline in volume, surge in value

In December 2024, Việt Nam exported 15,265 tonnes of pepper of all types, including 12,771 tonnes of black pepper and 2,494 tonnes of white pepper, generating a total turnover of $100.6 million.
Việt Nam maintains position as RoK’s third largest trading partner

Việt Nam maintains position as RoK’s third largest trading partner

Việt Nam continued solidifying its position as the Republic of Korea (RoK)’s third-largest trading partner in 2024, trailing only China and the US, marking the third consecutive year of the significant trade relationship.
Greater efforts to be made for stronger cooperation with European-American market

Greater efforts to be made for stronger cooperation with European-American market

The European-American Market Department (MoIT) will monitor regional developments and explore opportunities to strengthen Việt Nam’s economic and trade ties.
Leather, footwear industry aims to gain export growth of 10% in 2025

Leather, footwear industry aims to gain export growth of 10% in 2025

The footwear sector will still focus on exporting to available and easy-access markets such as Africa and Asia to increase revenue.
Grasping the green transformation trend - A survival opportunity for Vietnamese Enterprises

Grasping the green transformation trend - A survival opportunity for Vietnamese Enterprises

VCN - Green transformation not only helps enterprises minimize the risk of being eliminated from important export markets, but also creates opportunities to build sustainable brands, enhance product value and reach high-end customer segments globally.
Việt Nam to complete database of five domestic manufacturing industries in 2026

Việt Nam to complete database of five domestic manufacturing industries in 2026

The project to build a comprehensive database of domestic industries aims to enhance the capacity and efficiency of trade remedy investigations. It also serves as a strategic tool to protect domestic production.
Logistics firms optimistic about growth prospects in 2025: Survey

Logistics firms optimistic about growth prospects in 2025: Survey

The logistics industry’s business community has expressed optimism about growth prospects in 2025, with nearly 42 per cent of companies surveyed by Vietnam Report JSC affirming that their business outlook will be more positive.
Read More

Your care

Latest Most read
Việt Nam tightens fruit inspections after warning from China

Việt Nam tightens fruit inspections after warning from China

The Plant Protection Department has urged local authorities and relevant agencies to strengthen the inspection and monitoring of durian cultivation areas and export packing facilities following a warning from China.
Brand building key to elevate Vietnamese fruit and vegetable sector: experts

Brand building key to elevate Vietnamese fruit and vegetable sector: experts

Trade promotion, product introduction and brand promotion also need to be innovated to attract customers effectively.
Freight transport via China-Việt Nam cross-border trains posts rapid growth

Freight transport via China-Việt Nam cross-border trains posts rapid growth

The Nanning branch of China Railway Group Limited reported a sharp increase in freight transport on the China-Việt Nam cross-border railway last year, with trains departing from Guangxi carrying a total of 19,670 containers, marking a staggering annual increase of 1,153 per cent.
Vietnamese retail industry expects bright future ahead

Vietnamese retail industry expects bright future ahead

With a young and dynamic population, rising incomes and increasing urbanisation, the sector is emerging as one of the most promising engines for economic expansion in the coming years.
Complying with regulations of each market for smooth fruit and vegetable exports

Complying with regulations of each market for smooth fruit and vegetable exports

VCN - According to Mr. Dang Phuc Nguyen (photo), General Secretary of the Vietnam Fruit and Vegetable Association (Vinafruit), with the development momentum and increasing consumption demand from the Chinese market, the Vietnamese fruit and vegetable indu
Mobile Version