brands

The trend of international business expansion of enterprises

08:54 | 11/08/2024 Import-Export

Expanding export markets is the goal of most enterprises to increase revenue, profits as well as enhance the reputation and stature of the business brand.

Businesses focus on building brands and increasing profits

10:05 | 04/07/2024 Headlines

VCN - Brand building is always an issue that businesses focus on along with profit. Especially the branding strategy in the context of e-commerce is dominant.

Businesses focus on building brands in addition to increasing profit

10:40 | 26/06/2024 Import-Export

Besides profit, brand building is always a major concern to any businesses especially the branding strategy in the context of e-commerce is dominant.

Nearly 300 technological brands introduced at NEPCON Vietnam 2022

16:07 | 14/09/2022 Import-Export

The International Electronics Manufacturing Technology Trade Exhibition and Conference (NEPCON Vietnam 2022) kicked off in Hanoi on September 14, featuring nearly 300 brands of technology, machinery and equipment.

109 leading brands honoured

19:19 | 14/10/2021 Import-Export

More than 100 leading brands of Việt Nam in 2021 were honoured during a ceremony held in Hà Nội by the Tạp chí Kinh tế Việt Nam (VnEconomy - Vietnam Economic Times) on Wednesday.

Local fashion brands struggle to compete in domestic market

16:11 | 18/05/2021 Import-Export

A recent report on the local fashion market of the Vietnam Industry Research and Consultancy (VIRAC) found that Vietnamese fashion brands are losing out in the local market, which is increasingly dominated by international brands.

50 top Vietnamese brands honoured

20:05 | 18/12/2020 Import-Export

Fifty leading brands of Vietnam in 2020 was honoured during a ceremony held in HCM City by Forbes Vietnam on December 17.

Firms to be honoured as national brands

19:41 | 19/11/2020 Import-Export

After nine months of selection, 124 companies with a total of 283 products will be honoured as Vietnam National Brand this year, according to a decision of the National Brand Council.

Top 10 most valuable brands worth US$8.1 billion

15:52 | 08/08/2020 Import-Export

The top 10 most valuable brands in Vietnam 2020 are worth 8 1 billion USD increasing by 17 percent from last year and accounting for 30 percent of the list total value according to Forbes Vietnam magazine

HCM City wants local businesses to create global brands

10:23 | 22/12/2019 Import-Export

Ho Chi Minh City authorities are seeking to create favourable conditions for local businesses to develop trademarks and brands to compete with foreign rivals at home and abroad

Retail businesses need to develop their own brands

14:23 | 24/11/2019 Import-Export

Local retail businesses should focus on developing their own brands, improving the product quality and diversifying products in order to enhance their competitiveness within the domestic market.

Survey reveals a gap in product branding

09:49 | 16/12/2018 Import-Export

A recent survey released by the Ministry of Industry and Trade indicates a gap exists in how local businesses built their brands and guard against patent infringements

Top brands to take part in textile expos

16:20 | 31/10/2018 Headlines

Technologies equipment products and services used in the textile and garment industry will be displayed at the Vietnam International Textile and Garment Industry Exhibition and the Vietnam International Textile and Apparel Accessories Exhibition to be hel

Vietnam remains among 50 most valuable national brands

16:48 | 20/10/2018 Import-Export

Brand Finance has released its annual report on the world 100 leading nation brands and Vietnam is in 43rd place

Vietnamese brands look plain as foreigners wear the beauty industry crown

20:23 | 01/08/2018 Import-Export

While the beauty and personal care industry is doing better than expected in Vietnam, foreign brands are the ones sitting pretty.