Ho Chi Minh City has recently completed a range of plans in order to deploy a series of stimulus schemes aimed at reviving the tourism industry and increasing local consumption in order to negate the negative impacted of the novel coronavirus (COVID-19) pandemic.
The programme aims to strengthen connectivity between various production units and distributors whilst simultaneously showcasing the southern city’s key export products across 500 stalls at the event.
Moreover, participating businesses will also be given the chance to launch an array of discount schemes aimed at promoting sales and establishing supply chains in an effort to support the introduction of agricultural products to distribution systems throughout the southern metropolis.
The Ho Chi Minh City Department of Industry and Trade hosted a press conference to unveil its plans to run a 60 golden-day programme which is scheduled to take place between June 1 and July 30.
The event will be part of the southern city’s trade promotion scheme for the year and aims to remove various difficulties that businesses may be facing following the impact of the COVID-19, while also helping to stimulate domestic consumption, along with restoring production and business activities in the post-pandemic period.
During the event, a range of businesses are expected to put on several perse promotional activities, with a maximum discount on the value of goods and services reaching up to 100%.
Nguyen Phuong Dong, Deputy Director of Ho Chi Minh City Department of Industry and Trade, said the programme is anticipated to offer an ideal venue for firms to introduce their new products.
Furthermore, it will also contribute to accelerating the city’s economic growth in the post-pandemic period, whilst offering firms a platform to join hands in order to carry out the action plan of "Vietnamese people prioritise using Vietnamese goods”.