Vietnamese products innovate to conquer the global market
20:12 | 07/04/2024
Faced with the constantly evolving global market and increasing competition, Vietnamese enterprises have proactively innovated in various aspects to captivate consumers and secure a firm position on the international stage.
Enhancing Vietnamese agricultural products through strategic brand building
10:34 | 19/12/2023
The cornerstone for branding Vietnamese agricultural products lies in maintaining consistent and stable quality on a large scale. This approach will not only boost competitiveness but also elevate the value of these products in international markets. The initiative to build a national brand for Vietnamese agricultural products, though initiated late, is a step in the right direction. It focuses on creating brands within the agricultural product processing ecosystem for export. Leveraging the EVFTA is crucial to augment sustainable value for exported agricultural products.